Keywording interviews - How?

by 8 replies
9
Hello all

New to the forum and dipping my toe in I could do with some advice please.

I launch a new wholesale/general business blog tomorrow and as part of my offering I have interviews with small business owners about how they started up. I am wondering how best to keyword these without butchering the interview as I will be doing keyword research and then building the posts around the keywords.

What would you guys do?

Thanks
#search engine optimization #interviews #keywording
  • My recommendation is to include your keyword in the title of the interview as naturally as possible.

    For example, if you were interviewing Rand Fishkin and you were targeting the keyword: "inbound marketing", you'd make the title of the interview something line:

    Expert Inbound Marketing Insights With Rand Fishkin
    • [1] reply
    • Thanks Backlinko,

      I am just feeling my way around the keyword and SEO world, so are you saying I could create and research a keyword around the particular interview in this case. For example, this weeks interview is about a a girl making cupcakes, next week it will be another type of business.
      • [1] reply
  • Use keywords in subheadings. Also, use related keywords or sub-keywords to set context.
    • [1] reply
    • Thanks Write, I was going to do that with H1 and H2 headings in the interview. it means the interview questions will chabge slightly each week but I dont see that as a problem
  • Banned
    Create a TOC (table of contents) at the top of your page & break the interview down into small chunks of info (keywords). Use the TOC as jump links like Wikipedia does to jump down the web page.

    Each TOC link in the example below jumps down the page to the matching <h2> tag.

    Example:





    Jump links can also get you extra links in your SERP description (example below).











    Lol at Rand.
    • [1] reply
  • Banned
    [DELETED]
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