My pageview had increased to 2k to 4k but the revenue did not increase, moreover the revenue decreased along with ctr.
I was happy to have been able to increase my visitors traffic and was hoping for increase in revenue but this did not happen.
I feel like google is adjusting the revenue as it remained almost constant(actually decreased). I have been closely monitoring the two analytics and adsense for months now and see that when ctr increases the cpc drops automatically. moreover, the ctr dropped too significantly. The cpc should be either be a constant or increase(as per post quality) but should not in anyway depend on ctr.
Whats happening? feedback please