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Where to learn how to use PPC - Enhanced Campaigns

by krzysiek
2 replies
  • SEO
    • |
Hi guys,

I want to get in to the world of PPC. The last few days I've been struggling to find some good content on learning PPC.

I've signed up for Google Engage, got approved and I have some vouchers. I try to use the training from within the Engage portal, but it takes you to a YouTube channel with lots of long Google Hangout videos. I don't want to watch 30-40 minutes worth of video without knowing what I am going to get out of it.

It seems really hard to find some type of guide or book about PPC that is up to date on what's currently made available by Google.

Anyone have any good resources?

Thank you!
#campaigns #enhanced #learn #ppc
  • Profile picture of the author svetod
    There is nothing much you can learn about Enhanced PPC. Google wants your money, so they do not give you a chance to separate campaigns by devices anymore.
    Now you can exclude mobile searches if you put -100% or if you want to bid higher on a keyword for mobiles you can go up to +300%. Unfortunately you can not exclude tablets anymore...
    Any questions, just let me know!
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  • Profile picture of the author amalricjosef
    Affiloblueprint 3
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