How to Get Google to Re-Check My Quality Score

by sree94
8 replies
  • SEO
  • |
How often does Google update your quality score?

The reason I ask is that I have basically done all that I can think of to optimize my landing page to get my QS up, and nothing has changed. I'm not sure whether the QS was updated or not
#google #quality #recheck #score
  • Profile picture of the author Derek Pankaew
    QS is calculated in real time on a click by click basis. The only time Google "looks at your landing page" and statically calculates your QS is when you first upload your campaign. Apart from that, all QS scores are updated in real time.

    Good luck
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  • Profile picture of the author p2y
    It's unlikely to change unless you make a drastic change that either improves it or makes it worse.
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  • Profile picture of the author sree94
    Thanks for this guys.

    I am just really frustrated, I previously had a great QS and was paying 25 cents a click. Then my vendor forced me to make one very simple change, my QS goes to OK, and I am now paying triple
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  • Profile picture of the author Finch
    If you've noticed a recent drop, it's likely that your landing page has been through a manual review and received the "Google slap".

    If this is the case, you're wasting your time trying to improve the quality score.

    Just recycle the content on a new domain and your quality score will return to what it's naturally derived value should be.

    The challenge as an affiliate is to avoid getting penalized when it comes to manual review time...

    If your quality score is still determined naturally, these are three factors that will determine a good score from a bad score.

    1. Load time of the landing page. Hosting on a shitty shared hosting plan? Good luck with that. If Google thinks your page takes too long to load, you're gonna get a few points notched off.

    2. Relevance of the ad text. So you're trying to advertise with keywords X, Y and Z? You need to get those keywords in to your ad copy. This is where ad groups and small batches of keywords are critical.

    This also applies to the landing page itself. If X, Y and Z keywords aren't placed strategically on the landing page, Google is gonna hit your quality score for not being relevant. HOWEVER, don't get too hung up on your landing page. I'm lead to believe that Google factors in landing page quality using binary conditioning. That's 0 or 1 - yes or no. Either the landing page is good or it isn't. There's no such thing as a "great landing page" score.

    3. Clickthrough rate. The holy grail of Adwords marking the difference between profitability and losing money fast. Your clickthrough rate will become the single biggest factor behind Quality Score. Why? It's pretty obvious. Google likes taking your money and it's gonna give you a nice quality score if it gets to do that more often.
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    • Profile picture of the author paulgl
      Originally Posted by Finch View Post

      3. Clickthrough rate. The holy grail of Adwords marking the difference between profitability and losing money fast. Your clickthrough rate will become the single biggest factor behind Quality Score. Why? It's pretty obvious. Google likes taking your money and it's gonna give you a nice quality score if it gets to do that more often.
      If you improve your CTR, and maintain it at high levels, your
      QS will improve. But it's got nothing to do with google taking
      money.

      In fact, just the opposite. If your CTR goes up, and people don't
      just click back, it means people are finding your ad on exactly
      where it should be.

      Google will then lower your CPC

      If google wanted to "just take your money," they would sell
      ads to the highest bidder. But they don't. People with a lousy
      QS sometimes cannot even get in on the first page, let
      alone be #1, no matter how high they bid.

      In the end it's all about ROI anyway. If you are making good
      money now, it's a moot point.

      Google is not #1 because they just take cash from anyone who
      bids.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author pss8
    old thread, but things you should know:
    the QS will be recalculated on the next day, when the campaigns starts again. you will see a google search query for the domain for example within your log files (not Ga
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  • Profile picture of the author sree94
    In the three years that have passed since I posted this, the one thing I have noticed is that the QS will go up if your CTR goes up, and often it will happen right away
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