How does a page receive a page one ranking for search terms that do not appear anywhere on the page?
- SEO |
Do a Google search for "san francisco coffee services", or "san jose coffee services", or "santa clara coffee services". Check the SERPs and you'll find that Associated Coffee's home page Welcome to Associated Services, Northern California's Office Refreshment Leader is ranking on the first page for all three.
The words "san francisco", "san jose", and "santa clara" do not appear anywhere in the visible copy on the page. The only location modifier on the page is "northern california" in the title tag. They do however appear in the keywords metatag.
I did my search from Larkspur, CA.
I have been operating under the notion that
1. to rank for any search term it had to actually appear on the page for which I wanted to rank - this includes the title tag
2. the contents of the keyword metatag in no way figured into the ranking of the page - wouldn't help - wouldn't hinder - just wasn't taken into account
So how did Associated Coffee's pages for these three terms not only show up in the SERPs for the given searches, but show up on page one?
What am I missing here?
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Mike Anthony -
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Mike Anthony -
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yukon Banned-
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sq44 -
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yukon Banned-
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