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301 Redirecting from a Penalised Website

by Paul Tovey
10 replies
  • SEO
    • |
I was told the following by an SEO company:

'If your website has a penalty, make a new domain name/ website for a while and just 301 redirect it to your new website. This will give you the backlinks and traffic from your old website and the penalty will not apply. Go back to your old domain in a few months and redirect the other way'.

I'm not an SEO, but this doesn't sound right to me.
Is this correct or not?
#301 #penalised #redirecting #website
  • Profile picture of the author jaisonjohn
    It always better not to redirect the website using 301 and go for SEO link building activities for the new websites using quality content and following the standards of Google along with Panda and Penguin updates.
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  • Profile picture of the author spiralSEO
    That's true ! 301 will not carry frwd Penality.
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  • Profile picture of the author shailender
    I wasn't aware that 301 redirect doesn't forward any penalty.
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  • Profile picture of the author morriswilson58
    [DELETED]
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    • Profile picture of the author darrenlc
      You might rank for a while but with most cases the penalty will pass over.
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      • Profile picture of the author MikeFriedman
        Originally Posted by darrenlc View Post

        You might rank for a while but with most cases the penalty will pass over.

        This. Every test I have seen published on this saw a recovery in rankings after about 2 weeks. Then anywhere from 3-6 weeks later, the new site tanked.
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        • Profile picture of the author micksss
          Originally Posted by MikeFriedman View Post

          This. Every test I have seen published on this saw a recovery in rankings after about 2 weeks. Then anywhere from 3-6 weeks later, the new site tanked.
          What do you think about doing a non 301 redirection on a page by page level in the header section just for redirecting traffic from the old domain to the new domain? Would this pass any penalty on to the new site?

          For example:

          <meta name="robots" content="noindex,nofollow"><script type="text/javascript">
          <!--
          window.location = "http://www.newdomainname.com/pagename/"
          //-->
          </script>
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          • Profile picture of the author Kevin Maguire
            Originally Posted by micksss View Post

            What do you think about doing a non 301 redirection on a page by page level in the header section just for redirecting traffic from the old domain to the new domain? Would this pass any penalty on to the new site?

            For example:
            That would probably fall under their "sneaky cloaking redirects" policy. Try using that on a Blogspot.com. And if your blog is not auto banned within 30 minutes it might work. My experience with that, is that its a no go.
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  • Profile picture of the author James-
    Yep, from my own personal experiences, you can 301 a tanked site to a new domain and enjoy the success for a short while before it gets tanked again. Penalties carry over!
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  • Profile picture of the author patadeperro
    The benefits are just momentarely, becase Google "counts" some new backlinks to your new website, but after that, it seems like the "penalty" passes as well, dont don't it.,
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  • Profile picture of the author Kevin Maguire
    It did work. Just after the algo updates start getting nasty.
    But then the tactic got discussed openly on public forums and most likely got flagged and added into the algo filter. It would still work in a case where a domains "pages" where algo filtered. You could redirect the unaffected pages to a new domain.

    But if it was a total de-index? I'd be confident in saying that Google are onto that trick a long time ago.
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