Do search engines care if the contents visible?

6 replies
  • SEO
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Do search engines rank visible content higher?

To clarify, I'm talking about content that's not stuffed into a page and not visible, but content that's included on a second or third slide, hidden within an accordion, etc. but still easily accessible and makes sense within the overall scheme of the page design.

I feel as though the content we have in our sliders isn't getting the same attention it did (to search engines) when it was static on the web page.

Does anyone know if this is a real factor, or am I just experiencing paranoia?
#care #contents #engines #search #visible
  • Profile picture of the author ContentWritingPhD
    Banned
    Jeff, if my analysis serves me right, Google gives an "equal opportunity" for your content that's in an accordion and for your content on a regular page to be ranked. Why did I think so? Copy those lines of text in one of those accordions on your page. Paste them to Google's search box. If your website appears, that means that text is a candidate for Google's ranking as well.

    From time to time, I get clients who ask me about the same. Some thought Google does not care about those texts in those accordions so they decided to copy somebody else's content. I gave them a friendly-reminder that they may be laughing today for they saved a few bucks but they might also be crying tomorrow for paying twice of the amount that they should have paid yesterday.

    I hope that makes sense.
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    • Profile picture of the author JeffAtHuemor
      Hey thanks for the quick reply!

      I guess my question wasn't clear...

      I know that google ranks the content within these sliders and accordions (if you run a text to html density check you'll see it's being accounted for) but do they rank the static content HIGHER then the accordion / slider content?
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  • Profile picture of the author ContentWritingPhD
    Banned
    Jeff, thanks for shedding some clarity.

    I don't think Google has a bias to content on static pages compared to the ones on sliders or accordions. I did a quick research about this. So far, my research didn't show that Google favors content that's on a static page than the one on a slider/accordion.

    After all, Google only ranks content that gives "value" to people.
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  • Profile picture of the author patadeperro
    I am not sure I understand your question, but it seems that you are "embedding" a slide show on a page and you are asking if Google will rank the 3 or 4 slides...

    short answer: No, what Google will do willl be to rank the url where the slideshow is embedded, it is like thinking that Google is going to rank the minute 33 of a video because there is where the climax of the movie is showing.

    Google (and the other search engine as well) has a hard time identifying the type of content you have on your page, that is why they use tags and code that can be read, as well as other signals, I would recommend you to use this set of tags to give more information about your content and help the search engines to understand it better.

    Home - schema.org

    It is a standard to give more information on video, audio, images, etc....
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    • Profile picture of the author JeffAtHuemor
      patadeperro, to clarify further:

      We're utilizing a javascript slide show that holds content relevant to our company, and services.

      We didn't want to compromise the look of the website, so we're utilizing parallax scrolling to still provide the content we need, in a less intrusive and more aesthetically pleasing way.

      My question is, does the content on the second or third slide get less attention from search engines as the content on the first.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by JeffAtHuemor View Post

    Do search engines rank visible content higher?

    To clarify, I'm talking about content that's not stuffed into a page and not visible, but content that's included on a second or third slide, hidden within an accordion, etc. but still easily accessible and makes sense within the overall scheme of the page design.

    I feel as though the content we have in our sliders isn't getting the same attention it did (to search engines) when it was static on the web page.

    Does anyone know if this is a real factor, or am I just experiencing paranoia?
    What matters is If the content (text/links) shows up on the Google Cache (text version). Google shows you exactly what text they can see on that text version cache.

    Do not look at the Full Google cache, it's useless as far as SEO (optimizing pages).
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