Short Term Negative CPC?

by 5 replies
6
Hi,

Although being 2 or 3 years ago a number of people said that when launching a new site you should spend money on CPC even at a loss. For example you spend $50 to get $30 back. Can anyone advise why this is please and what any possible benefits are.
#search engine optimization #cpc #negative #short #term
  • That's not true, ive never heard of this.
    • [1] reply
    • It would make sense to say that if they were people trying to sell you cpc clicks

      Seriously though, it might make sense when launching a new site, which relies on repeat visitors or user submitted content, to spend money on promotion that you do not expect to get back immediately - but there's always risk that you may never recoup such an investment, especially if you are inexperienced.
  • The trick I knew that relates to this was to start bidding higher and then after a couple days take the bids low and you won't lose your ad's positions. This was true a year ago when I made PPC, not sure about now. Maybe that's what the OP heard
  • If you're trying to rank your site through SEO you would pay for clicks to see what keywords convert before deciding which keyword to optimise for.
  • Losing money on campaign initially, before it makes a profit is absolutely normal.

    You need to have some data to play around with before making anything, so even if you lose a bit of money in the beginning, but then manage to turn the campaign into a profitable business, then there's nothing wrong with that.
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    Short Term Negative CPC?

    Hi, Although being 2 or 3 years ago a number of people said that when launching a new site you should spend money on CPC even at a loss. For example you spend $50 to get $30 back. Can anyone advise why this is please and what any possible benefits are.