[Tip] Marking up Your HTML with Microdata
- SEO |
Ranking in Local Search
If you have a local business with a physical address, you can mark that content up so that it shows up in search results and Google maps. Of course it may show up anyway however you can markup address content so exactly what you want to see shows up and not something else you hadn't planned on.
Here is how you would mark up a basic address:
<div itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">Your Business Name</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">Your Business Street Number and Name</span>, <span itemprop="addressLocality">Your Business City</span>, <span itemprop="addressRegion">Your Business State</span>. </div> <img itemprop="logo" src="http://www.example.com/logo.jpg" /> Phone: <span itemprop="telephone">Your Business Phone Number</span> <a href="http://www.example.com/" itemprop="url">http://www.example.com</a> </div>
Detailed Product Information in Search
When people search for products, they like to see all the info on something like price, brands, reviews, and other descriptive information before clicking through to a website. In fact not having that information may mean users are more likely to click through to another products website because yours doesn't tell them what they want to know.
These properties can help you show detailed information in search related to products you are selling:
Price
<span itemprop="price">Your Item Price</span>
<span class="rating">3.5</span>
Brand
<span itemprop="brand">Your Company name or Product's brand name name</span>
Promoting Events
Using SEO to promote events is a good way to get more eyeballs on something that is happening soon. Here again you can get content that users want to see before clicking through to a website right on the SERP.
Summary
<span itemprop="summary">The name of event</span>
<span itemprop="location">The location of the event</span>
<span itemprop="description">a description of the event</span>
Note that this is markup for the microdata format and there are some other formats accepted. For the microdata format, these attributes must be encased in a div like this:
<div itemscope itemtype="http://data-vocabulary.org/name of content"> </div>
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yukon Banned-
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Mike Anthony -
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deezn -
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