Before i start a campaign for a specific keyword i do rudimentary keyword research using the adwords keyword tool - as probably everyone does. I enter my keyword in the tool for the egnlish speaking market, targeting USA.
Someone explain this discrepancy to me - Adwords keyword tool "lies" to me
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Before i start a campaign for a specific keyword i do rudimentary keyword research using the adwords keyword tool - as probably everyone does.
I enter my keyword in the tool for the egnlish speaking market, targeting USA.
Keyword tool comes back, shows me the avg. CPC for this keyword is $0.05 to get on the first page.
I say "GREAT!" and i make my site and adgroup and i get an "ok" quality score of 7/10. (I made a clone of the vendor site)
Yes, QS could be better, but it could also be worse. 7 is not that bad
I bid $0.30 and Adwords tells me that the MINIMUM BID for the ad being shown in $0.45 (as opposed to $0.05 i got from the tool!) - needless to say that for the particular product from clickbank..AGAIN $0.45/CPC is 100% out of the question to even take a second look at the niche/keyword.
Why is this? Why does the keyword tool lie to me?
I enter my keyword in the tool for the egnlish speaking market, targeting USA.
Keyword tool comes back, shows me the avg. CPC for this keyword is $0.05 to get on the first page.
I say "GREAT!" and i make my site and adgroup and i get an "ok" quality score of 7/10. (I made a clone of the vendor site)
Yes, QS could be better, but it could also be worse. 7 is not that bad
I bid $0.30 and Adwords tells me that the MINIMUM BID for the ad being shown in $0.45 (as opposed to $0.05 i got from the tool!) - needless to say that for the particular product from clickbank..AGAIN $0.45/CPC is 100% out of the question to even take a second look at the niche/keyword.
Why is this? Why does the keyword tool lie to me?
- dburk
- GeorgR.
- GeorgR.
- [1] reply
- dburk
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