My FB campaign: What do you guys think?

by yoamro
18 replies
  • SEO
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So I've been running this campaign for a clickbank product all day and this is what I have so far. I dont have any conversions yet, but I seem to be getting a good amount of clicks. It's pretty much my first real FB campaign so I was wondering if you guys could help me out and tell me if there are any glaring issues/problems or things that need to be fixed. Should I continue running it or should I just pause the campaign and call it quits for this one?

#campaign #fb ad #fb campaign #guys #social ppc
  • Profile picture of the author WareTime
    Haven't many companies pulled out of Facebook ads recently because they don't convert? In general social traffic is near worthless is what I've heard from many folks.
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    • Profile picture of the author yoamro
      Originally Posted by WareTime View Post

      Haven't many companies pulled out of Facebook ads recently because they don't convert? In general social traffic is near worthless is what I've heard from many folks.
      Yea, not too sure what to think anymore. There's people that claim success on FB and there's another camp that says its completely useless. I think there IS a way to make it somehow profitable. I think a good amount of people on FB are active buyers. Just have to find a way to tap into that. :confused:
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  • Profile picture of the author Nisip
    Banned
    yoamro so you spend almost 8 $ and you made no sales yet... ?

    have you consider trying with another product?

    keep us updated
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  • Profile picture of the author yukon
    Banned
    Originally Posted by yoamro View Post

    So I've been running this campaign for a clickbank product all day and this is what I have so far. I dont have any conversions yet, but I seem to be getting a good amount of clicks. It's pretty much my first real FB campaign so I was wondering if you guys could help me out and tell me if there are any glaring issues/problems or things that need to be fixed. Should I continue running it or should I just pause the campaign and call it quits for this one?
    You didn't say anything about the sales page.

    Are you sending the traffic to a CB vendor page that is designed to harvest affiliate traffic (email optin, popups, external links all over the page, etc...)? Are you the vendor of the CB product, do you own the sales page?
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  • Profile picture of the author afgwarrior
    By seeing the screenshot below are what i see from this Campaign.

    1. potential reach - I can guess(Well can Say) that you are targeting the Entire USA without much filtration or targeting . Not a very good way to go.

    2. The CTR - it tells you are very good at something (Creative ninja?) . This kind of CTR is very rare. I have achieved even 4% CTR as well but that was clearly not possible for a product focused ad or image. It also tells the image you used (Almost 70% of clicks are cuased by Image and rest due to the headline/copy) were highly attractive. anyone running FB ads can tell how hard it is to get that high CTR.

    It also tells that being so attractive and getting that much click through the image /ad copy and the product itself crossed the fineline somewhere.

    3. The conversion - continuing the above point, somehow you crossed the fine line between being attracting and being relevant. If people were so interested in clicking the image at least one of them should have bought. Do you see any order form impression?

    Other than that, Few more point is not clear.

    Whether you were sending traffic direct to the sales page or to the review page ? Sending direct to a clickbank salespage is not so cool thing to do if you want sales. And from social traffic - Heck no way. Either presell them with your review /article or anything and then send or collect their info and later email market them. That will give you long term business rather than wasting., Your product vendor (If you are not) will be doing the same anyway..Do you see a optin at the sales page? Most often yes!

    Wait for others inputs as well. They will have different stand as well.

    I was also having hard time doing stuff on Facebook. Few weeks back i posted here and got good responses which indeed helped.
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    • Profile picture of the author LindyUK
      Originally Posted by afgwarrior View Post

      By seeing the screenshot below are what i see from this Campaign.

      1. potential reach - I can guess(Well can Say) that you are targeting the Entire USA without much filtration or targeting . Not a very good way to go.

      2. The CTR - it tells you are very good at something (Creative ninja?) . This kind of CTR is very rare. I have achieved even 4% CTR as well but that was clearly not possible for a product focused ad or image. It also tells the image you used (Almost 70% of clicks are cuased by Image and rest due to the headline/copy) were highly attractive. anyone running FB ads can tell how hard it is to get that high CTR.

      It also tells that being so attractive and getting that much click through the image /ad copy and the product itself crossed the fineline somewhere.

      3. The conversion - continuing the above point, somehow you crossed the fine line between being attracting and being relevant. If people were so interested in clicking the image at least one of them should have bought. Do you see any order form impression?

      Other than that, Few more point is not clear.

      Whether you were sending traffic direct to the sales page or to the review page ? Sending direct to a clickbank salespage is not so cool thing to do if you want sales. And from social traffic - Heck no way. Either presell them with your review /article or anything and then send or collect their info and later email market them. That will give you long term business rather than wasting., Your product vendor (If you are not) will be doing the same anyway..Do you see a optin at the sales page? Most often yes!

      Wait for others inputs as well. They will have different stand as well.

      I was also having hard time doing stuff on Facebook. Few weeks back i posted here and got good responses which indeed helped.
      Some very good points above by afgwarrior.

      The main thing I see is that you have no targeting at all, as afgwarrior pointed out.

      In any form of Marketing, online or offline, you need to target your potential customer. For example if you were promoting/selling a new brand of lipstick, you would advertise in women's magazines, not men's magazines or general interest magazines.

      FaceBook provides extremely fine targeting, you can narrow down to not only country but to gender, age range, interest and so on.

      If for instance your product is related to weight loss you can actually just target people who are already interested in losing weight.

      If you use a shotgun your pellets are going everywhere, only some will hit your target, if you use a rifle you can aim right on your target.

      And the more targeted higher click through rate the lower your FaceBook Ads will be too. Lower per Click.

      Lindy
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      • Profile picture of the author yoamro
        Originally Posted by LindyUK View Post

        Some very good points above by afgwarrior.

        The main thing I see is that you have no targeting at all, as afgwarrior pointed out.

        In any form of Marketing, online or offline, you need to target your potential customer. For example if you were promoting/selling a new brand of lipstick, you would advertise in women's magazines, not men's magazines or general interest magazines.

        FaceBook provides extremely fine targeting, you can narrow down to not only country but to gender, age range, interest and so on.

        If for instance your product is related to weight loss you can actually just target people who are already interested in losing weight.

        If you use a shotgun your pellets are going everywhere, only some will hit your target, if you use a rifle you can aim right on your target.

        And the more targeted higher click through rate the lower your FaceBook Ads will be too. Lower per Click.

        Lindy

        The problem is, it is already extremely targeted. Not only by gender, but also by age, a couple spanish speaking countries, interests and even deeper demos. It just isnt working.
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        • Profile picture of the author LindyUK
          Hello yoamro,

          Unless this is a very general interest product that you are promoting, I think we are at odds regarding what targeting really is.

          afgwarrior made comment that it looked like you were targeting whole of US, as your screenshot showed a potential reach of 9,200,000. Just out of my head, that's about 1/10th % of the Billion FB Users. My figure could be wrong, never liked maths at school, lol, but doesn't sound targeted at all to me, as far as my view of targeting goes anyway.

          Precise targeting is drilling down to the point where your offer is being presented to a very warm to hot target audience, those who already have shown they are interested in that particular product type or service.

          I don't know what product you are trying to promote or what your target market is, but I'll use an example of a a market we are heavily involved in.

          The market is Online Dating, one of the worlds largest online markets. Now we could say that market is world wide, male and female, and has a wide age range, say from 18 to seniors. We could narrow it a bit and say we will select US, UK, CA, AU as people in those countries are English speaking, have a higher disposable income than other countries, more available Dating sites and Dating Membership Numbers so we have a larger product range available to promote to them, and to do follow up marketing etc. But that specific targeting is more like what you are doing, it's very general, we would also get a potential reach of millions. Now sure, if our offer/product is good we might get some interest and get some sales.

          But now, what if we target an existing smaller market of people who we know are already interested in Online Dating. That is what I mean by a very warm or hot target audience. We already know they are interested in exactly the product type or service we are offering, so stands to reason don't you think, they are more likely to look at and buy a product/service that is very specific to their established interest.

          How do we know they are very warm to hot prospects? Because they have told us already. They are active members of groups and communities relating to Online Dating, and we can drill down through FB to directly target them with our Ads. You can take time doing this manually or you can use software such as Social Lead Freak, a WSO product that is excellent excellent excellent for this purpose. Now did I tell you this is an excellent product? lol. And they are not even giving me a commission to say that!

          So where you are saying you are already targeting your market, I'm saying the same as afgwarrior did, I don't think you are targeting at all.

          Now of course the product you are offering comes into play here too, it may be something that you think everyone and their monkey should be interested in, but maybe it's not, it may not have that get up and grab me appeal/feeling about it.

          If you would like to show me the product you are trying to promote I may be able to give you my views on it. Can share here or email me via the warrior system. My Dad and I run multi million dollar IM Business's, have more than 20 fulltime staff. I run day to day operations of those Business's. I do know what I am talking about and we are always willing to help others if we can, time permitting.

          Lindy
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  • Profile picture of the author PerformanceMan
    The main way to make money from Facebook is to pay for ads to your fan page and then link to your squeeze page and move them into your own sales funnel. Direct linking is crapola.
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    • Profile picture of the author godoveryou
      Originally Posted by PerformanceMan View Post

      The main way to make money from Facebook is to pay for ads to your fan page and then link to your squeeze page and move them into your own sales funnel. Direct linking is crapola.
      Yeah, I'm still playing catch up on the FB game but this is similar to what I was thinking.

      Ads -> Fanpage -> Website -> Email List -> Autoresponder -> Sales

      Ads -> Sales is something I tried without much luck. Only CPA did well, but it was a short burst and the conversions stopped, so I'm more inclined to believe that you have to get people to a page they see everyday and promote something free that you use to capture their email address with.

      "10 Penny stock mistakes that will kill you" or "7 steps to success with a new home based business" - something like that. Obviously, something that fits with your niche.

      Once you have their email addy, then follow up with value and promotion daily, weekly, monthly... whatever.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by godoveryou View Post

        Once you have their email addy, then follow up with value and promotion daily, weekly, monthly... whatever.
        I guess that all depends on the niche/traffic type because I tried sending out emails once per day & subscribers started getting pissed off, so I dropped down to one email per week.
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        • Profile picture of the author godoveryou
          Originally Posted by yukon View Post

          I guess that all depends on the niche/traffic type because I tried sending out emails once per day & subscribers started getting pissed off, so I dropped down to one email per week.
          Oh absolutely. I would never do it with health, or skin care or anything.

          "News" however goes over much better. Now that the presidential election is over and this will go away into nonexistence over the course of the next 3 years I'll tell you that I had a lot of luck running a 'Democratic Election News" and "Republican Election News" list pair.

          Curate the content and every 2-3 days (particularly if there was new drama that day) drop in a survey with a CPA offer at the end of it. That's an old school CPA thing, but in this case it was easy money for literally 5 minutes worth of work a day.

          I do plan on repeating so let's just let this thread die a quick, quiet death.
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          • Profile picture of the author yukon
            Banned
            Originally Posted by godoveryou View Post

            Oh absolutely. I would never do it with health, or skin care or anything.

            "News" however goes over much better. Now that the presidential election is over and this will go away into nonexistence over the course of the next 3 years I'll tell you that I had a lot of luck running a 'Democratic Election News" and "Republican Election News" list pair.

            Curate the content and every 2-3 days (particularly if there was new drama that day) drop in a survey with a CPA offer at the end of it. That's an old school CPA thing, but in this case it was easy money for literally 5 minutes worth of work a day.

            I do plan on repeating so let's just let this thread die a quick, quiet death.
            Maybe add a donate button at the bottom of the survey (j/k)?
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            • Profile picture of the author godoveryou
              Originally Posted by yukon View Post

              Maybe add a donate button at the bottom of the survey (j/k)?
              Thought about it. My concern was what all needed to be stated in the terms/conditions to ensure nobody thought they were donating to a political campaign, body, PAC, etc.

              Probably could have been straight forward - but when you are talking about marketing to literally the entire voting/news monger population you definitely should not underestimate the degree to which some other persons stupidity can have massive negative consequences for you.
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      • Profile picture of the author PerformanceMan
        Originally Posted by godoveryou View Post

        Yeah, I'm still playing catch up on the FB game but this is similar to what I was thinking.

        Ads -> Fanpage -> Website -> Email List -> Autoresponder -> Sales

        Ads -> Sales is something I tried without much luck. Only CPA did well, but it was a short burst and the conversions stopped, so I'm more inclined to believe that you have to get people to a page they see everyday and promote something free that you use to capture their email address with.

        "10 Penny stock mistakes that will kill you" or "7 steps to success with a new home based business" - something like that. Obviously, something that fits with your niche.

        Once you have their email addy, then follow up with value and promotion daily, weekly, monthly... whatever.
        That's it in a nutshell. Although I'm skipping the website and just sending them to a squeeze page instead.

        CPA is more apt because people are pretty willing to part with their email and zip...they're a lot more reluctant to buy.

        That said, building a community is pretty easy on Facebook. As long as you now the key demographic of that community, the offers should flow pretty naturally. The most responsive lists I build definitely come from Facebook fan pages.

        Despite that I constantly experiment with 1 cent style traffic, because there's an endless supply of it
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  • Profile picture of the author blindado
    My site lives on adsense. From my tests even if i can get more traffic on my page with facebook ads, google adwords is what is giving me more money.

    I wish i had the best of the two worlds
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  • Profile picture of the author Ricardo-Acosta
    9,000,000 + is a lot of ppl to target. Are you targeting specific niche groups? example Golfers group
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  • Profile picture of the author Steve Waller
    You've spent $7 and you are thinking of calling it quits?

    How much is the potential Clickbank commission? Until I had spent at least half of that amount (possibly 2/3) then I wouldn't be giving up - forget about conversion rates for a second - if you can make a profit with an ROI of 50% or more then it's a campaign worth holding on to.

    So keep at it and see what happens - then you might consider pausing.


    Ooops - just realised this is an old thread that has been resurrected for no apparent reason. Why do people do that sometimes when the thread is clearly dead?
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