Driving traffic from facebook to adsense site through ppc

17 replies
  • SEO
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Is driving traffic from facebook ppc ads to adsense site allowed, and is it possible to make a considerable ROI this way?
#adsense #driving #facebook #ppc #site #traffic
  • Profile picture of the author johnben1444
    If you are aiming to have your site clicked through that kind of means then it's the dumbness idea ever!

    Never pay for traffic if you are looking at making money off adsense, SEO is my only recommended strategy.
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  • Profile picture of the author dennis09
    If your account gets banned then you lose all of the money from both Adsense AND whatever you put into PPC. That doesn't sound like a very good ROI to me.
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    • Profile picture of the author trapybp
      i agree... i would think that if you did use ppc... you would be paying for clicks... in hopes that people would click the ads displayed on your page... the problem with that is
      1. it is somebody paying for those ads on your page... and they are probably paying around what you are paying..
      example: you pay .50 cents per click... the owner of the ads on your page pays .50 cents per click also... then google will pay you .20 cents for each of those clicks you generate and keep the remaining .30 cents for profit... even in a perfect world you are losing time and .30 cents per click...
      in the real world... everyone who visits your site will not click an ad... and now you are losing more money... I hope that makes sense...lol...
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  • Profile picture of the author Sarevok
    If the site is high quality I'm sure it would be approved with Facebook. They are more lenient than other PPC engines. (Cough Google cough).

    In my opinion... Adsense / Niche / Affiliate review sites should be monetized via free methods only.

    Unless your site is very elite, and the traffic is dirt cheap.

    But in my humble opinion, you should stick with free traffic methods.

    IE:

    SEO, Social Media Sharing, Video Content, etc.

    If you want to buy traffic, I would recommend having a solid funnel in place; and a more solid mechanism upon which to monetize that traffic.

    Just my $.02.

    Maybe others have differing experiences.

    There are, after all, more than one ways to skin a cat.
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  • Profile picture of the author danlew
    I would say no. It's a bad idea if you are using Facebook ads for a website with Google Adsense. Just go for free traffic methods like SEO, article marketing, etc.
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  • Profile picture of the author jgant
    I do it in a round-about-fashion. I have 3 goals buying FB traffic, in order of importance:

    1. Get a like for my FB page using a fangate.
    2. Forward FB ad traffic from fangate immediately to my blog getting them to subscribe to my newsletter.
    3. Monetize with Adsense or make an affiliate sale.

    I've run a handful of FB ads with this process that came close to paying for the ads just from Adsense. It wasn't profitable, but I get plenty of likes and some subscribers as well - Adsense defrays the ad cost.

    I suspect you could profit using FB ads by analyzing some Adsense earnings' history such as which countries earn you more with Adsense and then targeting those countries with FB ads. It's surprising ... traffic from some countries other than Canada/USA/UK pay pretty well for Adsense but still very inexpensive on FB ... that spread could be profitable. When analyzing Adsense reports, it's also interesting at the discrepancy in CTR across different countries. Some countries click ads like crazy while others don't touch them.

    Spot a low-cost country for FB ads with decent Adsense CPC and/or high Adsense CTR and you might make it profitable.
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  • Profile picture of the author sanusense
    You may get banned easily, because you are sending traffic from a particular source where in their guidelines , there strictly mentioned that don't use traffic exchange system. Though facebook is not a traffic exchange site but they're sending direct people to your landing page without going through serps. So, be aware before it's too late.
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    • Profile picture of the author theultimate1
      Originally Posted by sanusense View Post

      You may get banned easily, because you are sending traffic from a particular source where in their guidelines , there strictly mentioned that don't use traffic exchange system. Though facebook is not a traffic exchange site but they're sending direct people to your landing page without going through serps. So, be aware before it's too late.
      Isn't that what any other paid traffic or even YouTube or guest blogging for traffic would do? Those methods would also send traffic directly to a landing page, yes?

      I'm sorry, but the reason you give doesn't make any sense.
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    • Profile picture of the author Alex Greene
      Originally Posted by sanusense View Post

      You may get banned easily, because you are sending traffic from a particular source where in their guidelines , there strictly mentioned that don't use traffic exchange system. Though facebook is not a traffic exchange site but they're sending direct people to your landing page without going through serps. So, be aware before it's too late.
      Come on. if facebook ad traffic can ban your adsense, why not other PPC ads traffic including Google adwords? They are also sending direct traffic to your landing page?:confused::confused:
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  • Profile picture of the author syncon
    I don't know about the account ban, as that doesn't seem to make sense to me, but the financial issue doesn't seem feasible. You would need some amazing conversion rates on both FB and your Adsense site(s).
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  • Profile picture of the author MagicD
    Its funny how google allows its own PPC traffic to an adsense website, but any other traffic is demand unexceptable. With that said, based on two reasons why I wouldnt do it. Google can and will ban your account if they see facebook ads, I am sure of it (it happened to me, and nothing to show from it).

    2nd, I dont know why people still want to drive traffic to adsense sites, its like what the heck...?

    Build an adwords compliant website, promote affiliate products and build your list. Driving PPC to an Adsense website is not a long sustainable business. In my opinion, this business module you are using is a lazy way of doing business, I have learnt from my mistakes, you should learn from them too. If not, you must feel.
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  • Profile picture of the author J Burgess
    Not a good idea. Don't do it.
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  • Profile picture of the author WtWarrior
    This worked a long time ago! LOL. Not anymore. You will be spending more for the clicks then from your adsense clicks!
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    • Profile picture of the author M Thompson
      I wonder how many people who are telling you not to do this have ever tried it?

      What you are talking about is PPC arbitrage.

      Does it work? Yes, if you can get good cost adsense clicks and keep you FB ads cost low.

      You will probably burn trough a few hundred dollars before you get it profitable.

      The better way to do it is to build your audience first on fb then once engaged send them to your adsense site (although CPA/Affilate offers can be more profitable)

      The answer to your questions Is yes you can. If you have quality sites then it's not an issue BUT there are easier ways of making money from Fb traffic
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  • Profile picture of the author macchiavelli
    I get mainly FREE traffic from facebook because I built huge fan pages.
    But FREE traffic from facebook sent to your own website, if targeted properly will get you loads of clicks on your adsense ads.

    I know it does for me
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  • Profile picture of the author yukon
    Banned
    Impossible to pull off & profit (IMO). The Adsense CPC is a moving target, it's never the same for two clicks. Save your money, or use the PPC for building an email list where you can keep the PPC traffic constantly returning to your site/pages for months/years.
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  • Profile picture of the author TheLooper
    Yeah, PPC arbitrage is a an old method and used to work for me a few years ago. Why i´m not using it now? Well, guess i´m not good at it anymore. My ROI dropped to a level where it´s not worth it. Haven´t tried the fb + adsense combination though...

    My advice- try it, if you have enough knowledge in both fb ppc and adsense.
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