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Question about Adwords

by mandos123
1 replies
  • SEO
    • |
I have site that is getting pretty steady income from organic SERP. However, I want to scale this by creating another site/page(s) for Adwords PPC which are aiming different keywords.
But, Should I create another site for PPC?

Pros:
Don't need to mess with robots.txt file to avoid duplicate content
Keep those 2 sites separated
Cons:
I have to create a website out of it (some blog pages, privacy etc)
Don't know how Adwords reacts to fresh websites that go straight to the PPC without previous presence (no backlinks, no social shares etc)

What's your take on that? Should I create another website or use the previous one and create several different landing pages that I'll block on robots.txt?

The downside of this is that I actually don't want to use the previous site since it will most likely lower my conversion rate.
#adwords #question
  • Profile picture of the author afgwarrior
    But, Should I create another site for PPC?
    If that will scale up your business Go for it.

    it's upto you whether you want to go for a new website or not, However i will answer your further questions which might help you decide.

    Don't know how Adwords reacts to fresh websites that go straight to the PPC without previous presence (no backlinks, no social shares etc)
    It's PPC. One of the primary reason people use it because it's Instant. If they want to have you go through a vast present social proofs and all my dear Matt Cutts's stuff then what's the point?

    It's perfectly fine for a business to build up and jump straight to PPC . It does not hurt in anyway. Yes Having an old PPC presence (Adwords account history) does help but it has nothing to do with how old your site was and how people are reacting to it. All is cares is how good your CTR is because it directly effects their earnings. If you have a better CTR you will pay them good money and they will reward you with lower CPC while giving better position (Complicated little bit) .

    What's your take on that? Should I create another website or use the previous one and create several different landing pages that I'll block on robots.txt?
    PPC landing pages are usually different than your normal site pages. it does not have leaks (Links) on it and so on. Without seeing your actual site it wont be fare to advise whether you should continue to use the same layout for PPC as well as you do on your SERP pages but in most cases you won't have to get a new domain and website up. Having a subdomain.domain.com/pages will work just fine. or www.domain.com/yournewpages will also work. For duplicate content if you are using a CMS like WP you won't have to do much, just enable noindex in their SEO settings.
    I manage adwords accounts for others for a living (well a decent part of it). So far in last years haven't seen anything which can tell just because their domain was new they were paying more or it was hurting their site in anyway.


    Questions ? Shoot!
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