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Do you use a single keyword per article?

by srcnix
15 replies
  • SEO
    • |
For my tier 1 web 2.0 properties I am currently writing articles. As it stands, for each of the pages I link to (Growing site, many, many keyword specific pages), each have 1 primary keyword and an additional 3-8 other keywords.

My question: Should I create an article per keyword per URL, or use all keywords in the article for the specific, but use different keywords (and variations) for the anchor and surrounding text?

Also, I am looking at naturally building a link pyramid, however I am looking to get an edge over my competitors and so I'm wondering if it's worth creating a dedicated blog network. To me, this is a lot of work and management, so I'm wondering if it's actually worth the effort involved.

Thanks!
#article #keyword #single
  • Profile picture of the author Cobaki
    The writers whom I hired use one main keyword and three to five secondary keywords per article. They apply one percent main keyword density and mention each secondary keywords once or twice.

    You mean, you write those bunch of articles yourself?
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    • Profile picture of the author srcnix
      Originally Posted by Cobaki View Post

      The writers whom I hired use one main keyword and three to five secondary keywords per article. They apply one percent main keyword density and mention each secondary keywords once or twice.

      You mean, you write those bunch of articles yourself?
      Thanks for the response. And, partly myself, yes.

      40 articles would have easily become 300-400 if I needed to do one specific keyword per article.

      That makes me wonder how Google will pickup on the keyword for your page though... I understand it picks up from local SEO based on the keyword density, but how will it know from links from articles if you concentrate on your primary keyword.
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      • Profile picture of the author Cobaki
        Originally Posted by srcnix View Post

        Thanks for the response. And, partly myself, yes.

        40 articles would have easily become 300-400 if I needed to do one specific keyword per article.

        That makes me wonder how Google will pickup on the keyword for your page though... I understand it picks up from local SEO based on the keyword density, but how will it know from links from articles if you concentrate on your primary keyword.
        You're welcome. I'm not focusing on one keyword alone in its real sense. Those LSI terms I use (or simply "secondary keywords" to make it easier to understand for some) can attract additional traffic.

        I believe you're trying to understand if it's better to focus on a 1 keyword:1 article ratio or have LSI terms in one article that's centered on one primary keyword?
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        • Profile picture of the author srcnix
          Originally Posted by Cobaki View Post

          You're welcome. I'm not focusing on one keyword alone in its real sense. Those LSI terms I use (or simply "secondary keywords" to make it easier to understand for some) can attract additional traffic.

          I believe you're trying to understand if it's better to focus on a 1 keyword:1 article ratio or have LSI terms in one article that's centered on one primary keyword?
          Yes, that's correct. The secondary keywords (Long tail keywords and variations of the primary keyword/phrase) are pretty important too. While the primary keyword may have 6000 local searches, the secondary/long tail ones could have 3-4000.

          If I'm going to spend time and money in doing this, I want to make sure I get it "pretty right" from the start.

          With the Penguin/Panda updates I also understand that for a more natural linking, only use keywords about 20-40% of the time in articles, the rest use variations and random words such as "click here", "more information" etc. With that in mind, how would google pickup on the Keywords on the page and pass them as link juice for my keyword on my "money" site? Or is it the case that Google just "knows"? I can accept that
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          • Profile picture of the author Cobaki
            Originally Posted by srcnix View Post

            With the Penguin/Panda updates I also understand that for a more natural linking, only use keywords about 20-40% of the time in articles, the rest use variations and random words such as "click here", "more information" etc. With that in mind, how would google pickup on the Keywords on the page and pass them as link juice for my keyword on my "money" site? Or is it the case that Google just "knows"? I can accept that
            I do hope that "20-40%" mark you mentioned is not the keyword density because that'll be an overkill and super duper spammy in nature if you will apply 20% keyword density on a 500-word article.

            I know what you're saying. You're referring to anchor texts. I also don't put all my links on the keywords. I use other words such as "click here" like what you said. Sometimes, I even use the word "this" to link in.

            Regarding your question, I may be wrong but I think only a Google Engineer can give you the answer on your "how" question. That involves a genuine understanding of Google's algorithm. When I say algorithm, I'm referring to that actual snippet of code (module) that performs that function.

            But I don't over-analyze that part. What my writers have been doing for almost a year has made me a happy camper.
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            • Profile picture of the author srcnix
              Originally Posted by Cobaki View Post

              I do hope that "20-40%" mark you mentioned is not the keyword density because that'll be an overkill and super duper spammy in nature if you will apply 20% keyword density on a 500-word article.

              I know what you're saying. You're referring to anchor texts. I also don't put all my links on the keywords. I use other words such as "click here" like what you said. Sometimes, I even use the word "this" to link in.

              Regarding your question, I may be wrong but I think only a Google Engineer can give you the answer on your "how" question. That involves a genuine understanding of Google's algorithm. When I say algorithm, I'm referring to that actual snippet of code (module) that performs that function.

              But I don't over-analyze that part. What my writers have been doing for almost a year has made me a happy camper.
              Haha! Indeed, I am not referring to the keyword density! Well, I'll simply treat articles like I would my "end point" pages <-- What can I call this other than end point pages, it doesn't seem "SEO like". I suppose "Money site" would be suitable if I was making money from the website ;-).

              When I write them/have them written, I will do so with one keyword in mind, but happily put in secondary keywords where it actually makes sense. But, then write additional articles for the secondary keywords.
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  • Profile picture of the author srcnix
    Another little question: If I don't have a keyword on my end point page ("money site" page), but have it in my article, can search engines associate that keyword with the page, or does it HAVE to be on my page?

    And another: How relevant to end point does the article need to be. I ask this because I may have written a post that I am linking to called "What is water?", would the article need to be "what is water?" (title and keyphrase) or can it be absolutely anything about water, as long as it includes that keyword phrase?
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  • Profile picture of the author patco
    1 keyword per article is the best you can do because the link juice that you are going to receive for your main website is more with ONLY 1 keyword!
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    • Profile picture of the author srcnix
      Originally Posted by patco View Post

      1 keyword per article is the best you can do because the link juice that you are going to receive for your main website is more with ONLY 1 keyword!
      And that keyword needs to be contained in the article name, the content and the anchor, but of course some variations for the anchor to keep it more natural?

      I assume Google parses the article much like your end point page to determine the keyword.
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  • Profile picture of the author srcnix
    Just to clarify, if I have a website about "Apples", "Oranges" and "pears", each of these are my primary site keywords. I can write so much about all of these, so each post has a primary keyword, for example the following are keyword phrases and also pages

    "What area apples"
    "How to cook apples"
    "Where to pick apples"

    Each one of these pages then have secondary keywords/longtail keyphrases

    "What are apples"
    - "What exactly are apples?"
    - "Understanding what apples are"
    ...

    I wish to target all of these, so I based on the information provided, I would write three articles based on the above: "What are apples", "What exactly are apples?" and "Understand what apples are". The thing is, this information is what I'm providing on my website, also...

    Can you see where I am getting a little "confused"?
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  • Profile picture of the author Moneymaker2012
    Besides one main keyword, if you want search engines to easily reach it you should not use more than 4 secondary keywords, keep it simple and unique.
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    • Profile picture of the author srcnix
      Originally Posted by Moneymaker2012 View Post

      Besides one main keyword, if you want search engines to easily reach it you should not use more than 4 secondary keywords, keep it simple and unique.
      In the web 2.0 articles you mean? Or on my "Money site" articles?
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  • Profile picture of the author danlew
    I only use my main keyword once per article. It's good enough for me to use only one set of keyword per article rather than many, I'm just being more cautious on Google Penguin and Panda patrolling around.
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    • Profile picture of the author srcnix
      Originally Posted by danlew View Post

      I only use my main keyword once per article. It's good enough for me to use only one set of keyword per article rather than many, I'm just being more cautious on Google Penguin and Panda patrolling around.
      Yeah, I agree. I am learning a great deal and know great deal about onsite SEO, however this is the first time I have dived into backlinking. Good fun though!
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  • Profile picture of the author deppdog82
    I recently redesigned our website just so I could target my pages on fewer keywords/phrases and it has paid off. In the past our website was segmented by markets/industries we manufacture products for. Then drilled down by product type. Each segmented category allowed us to focus on particular keywords/phrases related to the category/product type and its worked well for us making our pages very relevant. Keyword/phrase repetition compared to the competitor is important. With our new website, we took it a step further and added new segmentation. Ever since our SEO has increased drastically. The impressions for one of our markets has increased 1115%. It really pays off to segment your website every way you can while avoiding duplicate content and to take advantage of a couple high volume keywords/phrase variations on each page. Be thorough and write detailed and compelling content and the backlinks will be automatic.
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