Why so many people belive that SEO is dead ?

32 replies
  • SEO
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We have seen many threads about "SEO is dead" or even worst "Bye, bye SEO, Welcome social media" and such, here is my take on the topic and I would love to hear yours...

One of the most common errors I have seen in the SEO world when analyzing a campaign is to evaluate isolated elements trying to
assign a cause - effect relationship, and that causes certain distortions in their conclusions.

I will be more specific, I read many threads and comments about Google, and penalties asking for isolated items such as how many backlink of .edu the competition have, or how many high PR backlinks are etc... this is not wrong, but it is not right either, what you need to start doing is broaden the vision and start analyzing the patterns, look for patters more than individual elements, because that is exactly how Google works, analyzing patterns and creating profiles based on that, when you can't analyze each one of the elements of a population what you do is to take random samples of them and you keep taking randome samples to create patterns and have a better picture of the total elements of the popularion without the need to counting each one of the members you want to study.

See what type of questions most of the people ask: How many backlinks should I create?, my competition have 5000 spammy backlinks and it is at the top why?

To ilustrate the point better I will use what is called the "bold men paradox" it goes like this:

"How many hairs should a man have to be considered bold?"

if you apply it to the world of SEO the question can be asked as: how many bad backlinks should your site have in order to be penalized? or

how many backlinks should your site have in order to be at the top?

How many backlinks from the same source should I have in order to be penalized?

My competitios have 5000 backlinks and I have 10000 why am I not above them?

and so on and so forth....

In order to "solve" the bold man paradox what Google does is to follow patters, instead of asking the question of "how many hairs" the question they ask is :

"what is the pattern on his hair?, is it loosing more hairs than it is growing?, are the hair loosing at the top of their heads?"

If the patterns show that he is loosing hair faster than he is getting new and besides that it is from the top, then yes this men may be bold...

Same happends with the backlinks profiles it is not about specific elements, it is more about patterns...

Google does not see just how many follow or no follow links you have, it looks for patterns... that is why you may create a post today, spam 10,000k links and start ranking, BUT after a while your ranking is gone, because they saw the pattern, it is not that they can't differentiate between a good link and a bad link, because there are no such things, BUT they can identify patterns... spammy patterns and non spammy patterns.


That is why the real question you should ask is not how many links, or what type of links you should have, but more like... what type of backlinking strategy should I implement in order to have a pattern that Google accepts.....

Probably the answer to the question it is more complicated and that is why people prefer to answer the wrong question than asking the right ones.... and may be that is why SEO is DEAD for many people, because they keep asking the wrong question.

Respectfully
patadeperro
#dead #people #seo
  • Profile picture of the author Vizkii
    I believe SEO should be a basis fundamental thing to learn when you take on anything related IM and or even a Online business. It helps you understand and make campaigns more efficient and effective when you have SEO knowledge being applied to how you plan your Online journey. Yeah sure SEO is focused on the Search engine, but to the core what's really being done there? It's letting you Focus on what you want. Specific groups and audiences. That's very powerful if you ask me.
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  • Profile picture of the author Curtis2011
    People say "SEO is dead" for shock-value attention, or because they are idiots and actually believe it.
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    • Profile picture of the author ConnerHogan
      Perfect answer.

      Seo will never die. Seo is putting your page in front of people who are looking for your offer. How will that ever die?
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  • Profile picture of the author Moneymaker2012
    People who don't have any idea about SEO or people who don't have any panda and penguin soloution will always talk like that. SEO is alive and ever will be, it's just that when their seo techniques stops working they don't want to believe that they themselves are failure, not SEO.
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  • Profile picture of the author Sarevok
    I don't believe it's dead...

    I just believe in other things.

    Like creating my funnels.



    If I get some bonus SEO juice?

    Great.

    If not?

    Oh well. I'm not expecting any.

    Basically Google has shown me tons of love in the past, and sometimes they completely neglect me.

    So that's fine.

    Instead, I focus on things I CAN control.

    Like creating awesome content.

    Like learning to get traffic via other methods. (PPC, Social Media, Content Dissemination).

    And if the SEO gods deem me worthy of bonus?

    I appreciate it. I just won't expect it, or go out of my way to appease them.
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  • Profile picture of the author werliyu
    Google just become more efficient than ever. SEO is still very much important. We just to learn the rule and play better than others.
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  • Profile picture of the author godoveryou
    Because they can say it in the title of their forum post and get lots of attention
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  • Profile picture of the author danlew
    One reason that people believed that SEO is dead, is because they are not doing it the right way, or they are doing something that Google doesn't want (which results to Google Panda and Penguin kicking their websites out). However, if you give Google what they want, and do it the right way, for sure SEO isn't dead after all.
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  • Profile picture of the author nik0
    Banned
    Most people launch sites that are often already penalized by Panda before they've build a single link. That's what you get when you launch crappy sites, then they try to push it with crappy links. Double failure and thus no wonder that people think SEO is dead.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by nik0 View Post

      Most people launch sites that are often already penalized by Panda before they've build a single link. That's what you get when you launch crappy sites, then they try to push it with crappy links. Double failure and thus no wonder that people think SEO is dead.
      Yet you talk about your own Amazon doorway sites being crap & not caring about repeat traffic.

      I'm sure the crappy doorway sites/pages carry over to the link building.

      Nobody creates crappy sites with quality links, lol.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by yukon View Post

        Yet you talk about your own Amazon doorway sites being crap & not caring about repeat traffic.

        I'm sure the crappy doorway sites/pages carry over to the link building.

        Nobody creates crappy sites with quality links, lol.
        Not sure why I still waste my time on you but let's give it a go as your logic is way too flawed, as usual

        If my links would suck I wouldn't be able to rank the "crappy" site and thus make no money, doesn't make any sense does it?

        What makes a site crappy?

        - A site where people not return to? Not necessarily as I focus on niches where they purchase the same type of product perhaps once in 3-10 years and selling is the goal so what's the purpose of repeat business that won't buy, would only cost me bandwith, I am building ecommerce sites here, not blogs.

        - Cheap poor written content? Only on my first site but it passed grammar/spelling tests and it converts well so I can't be bothered about it.

        So when taking that into account I think the site isn't that crappy.

        A real crappy site that is vunerable for Panda updates is:

        - often only a few pages large
        - over optimized
        - over monetized
        - poor looking theme (you know the typical Adsense themes from back then)

        None of that applies to my site, so again I think my sites are okay and the fact that Google doesn't penalize them kind of proofs it!
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        • Profile picture of the author yukon
          Banned
          Originally Posted by nik0 View Post

          Not sure why I still waste my time on you but let's give it a go as your logic is way too flawed, as usual

          If my links would suck I wouldn't be able to rank the "crappy" site and thus make no money, doesn't make any sense does it?

          What makes a site crappy?

          - A site where people not return to? Not necessarily as I focus on niches where they purchase the same type of product perhaps once in 3-10 years and selling is the goal so what's the purpose of repeat business that won't buy, would only cost me bandwith, I am building ecommerce sites here, not blogs.

          - Cheap poor written content? Only on my first site but it passed grammar/spelling tests and it converts well so I can't be bothered about it.

          So when taking that into account I think the site isn't that crappy.

          A real crappy site that is vunerable for Panda updates is:

          - often only a few pages large
          - over optimized
          - over monetized
          - poor looking theme (you know the typical Adsense themes from back then)

          None of that applies to my site, so again I think my sites are okay and the fact that Google doesn't penalize them kind of proofs it!
          You've made it clear your proud of your low quality pages/content & I'm 99.99% sure nobody is creating low quality sites/pages with quality links.

          You've said you have low quality Amazon doorway pages (and act proud of that) & don't care about repeat traffic, so I'm sure your link building follows suit.

          You have some strange ideas about SEO, like the thread where you suggest having images on a page will throw Google off your crappy site trail. Or this last comment about an ugly theme hurting a page/site. Ugh... :rolleyes:
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          • Profile picture of the author nik0
            Banned
            Originally Posted by yukon View Post

            You've made it clear your proud of your low quality pages/content & I'm 99.99% sure nobody is creating low quality sites/pages with quality links.

            You've said you have low quality Amazon doorway pages (and act proud of that) & don't care about repeat traffic, so I'm sure your link building follows suit.

            You have some strange ideas about SEO, like the thread where you suggest having images on a page will throw Google off your crappy site trail. Or this last comment about an ugly theme hurting a page/site. Ugh... :rolleyes:
            Yeah you are always sure of yourself ain't it, way too funny how you think about yourself. Despite that I've proven you wrong every single time.

            An image on your page, great way to pull it out of context.

            Where did I say that an ugly theme hurts a site, you can fill in a theme however you like, however most people don't do that and then it ends up with a dead looking site and Google doesn't like that, I have dozens of cases where I've seen that.

            How many cases do you have?
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  • Profile picture of the author asepkomara
    SEO will always exist as long as search engines exist.

    Then if Google later only pick top brands in the top SERP. Then we could say it's not a search engine anymore.
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  • Profile picture of the author PerformanceMan
    For me SEO is dead as a primary practice because other methods deliver higher ROI. A few years back SEO gave a great return. Now there are much better tactics to use to get income.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by PerformanceMan View Post

      For me SEO is dead as a primary practice because other methods deliver higher ROI. A few years back SEO gave a great return. Now there are much better tactics to use to get income.
      Like what?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by PerformanceMan View Post

      For me SEO is dead as a primary practice because other methods deliver higher ROI.
      Yes, I completely agree with this perspective.

      I admit I do get floods of SEO traffic (just from rankings produced by people re-publishing my content, with a link, on their relevant sites), but I'm glad I don't have to make a living just from that traffic. Search engines account for nearly 20% of my traffic (predominantly Google, unsurprisingly), but that 20% of my traffic contributes only about 3% of my income, because every other traffic-source I've ever had, or used, in any of my unrelated niches, in any month/year since I started, is more responsive, stays longer, views more pages, opts in more often, buys far more often etc. etc. I gather this is increasingly common for affiliate marketers, among others. People increasingly tell me that these aren't atypical figures at all.

      Originally Posted by PerformanceMan View Post

      A few years back SEO gave a great return.
      Yes, so I hear. I strongly suspect, though, that this was really no longer the case by early 2009, when my business really got going. You're showing your age!

      And as we can all see for ourselves from the thousands of "I lost my rankings, my business is destroyed" threads here, Google traffic can be temporary, and you're never in control of your own business, if you depend on it.

      A business that depends on Google for its primary traffic is never more than one algorithm-change away from a potential disaster.

      Originally Posted by PerformanceMan View Post

      Now there are much better tactics to use to get income.
      Unquestionably. Many of them.
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  • Profile picture of the author Ged3
    Hi Warriors,
    I think SEO will always be significant.

    My blog receives 100 to 200 page views each day
    and after setting it up and making sure I had good
    on page SEO and some good links to it I only post
    about one article per month to it.

    Just think what this could cost you if you had to pay for it.

    SEO will never be dead, Youtube and Social media can work
    brilliantly, I can see that - but it is not wise to discount SEO!

    Just my thoughts
    Ged
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  • Profile picture of the author godoveryou
    nik0, yukon... you let your actual visitors see your real website?

    Meh, just redirect the search engine traffic to a well converting lander. I'm just trying to lighten up the atmosphere...

    (Yes, I brought up cloaking on WF.... Eek!)
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    • Profile picture of the author yukon
      Banned
      Originally Posted by godoveryou View Post

      nik0, yukon... you let your actual visitors see your real website?

      Meh, just redirect the search engine traffic to a well converting lander. I'm just trying to lighten up the atmosphere...

      (Yes, I brought up cloaking on WF.... Eek!)
      Don't give him any BH ideas.
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  • Profile picture of the author SoCal Digital
    I think you are dead on pata, I just had an interview with 2 SEO providers that have very high rankings for competitive keywords and they said the same thing you described in a different way.

    They mentioned that all links are good, it just matters how you acquired them and if you mix and match your linkbuilding strategy. For example, one week you do automated posting (crappy links), a week or two later you manually comment on relevant blogs, a week or two later you get links from Youtube videos, then a few days later get social media signals, then a month later focus on creating content etc.

    Those are all patterns. And basically if you keep doing the same pattern over and over again your website will get flagged or not get high rankings for competitive keywords
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  • Profile picture of the author GGpaul
    SEO isn't dead. Neither is PPC. And neither is E-mail Marketing. Nor Social Media. And neither is Digital Marketing.

    I just don't understand why we have to start a thread like this?
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  • Profile picture of the author cyphermil
    People say it because it's advantageous to say it. Using language like that brings clicks and folks that believe = less competition.
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  • Profile picture of the author parmarjeet
    SEO is not dead but the variations is been changed and improved(as per search engines). We will have to keep a close look on the behaviour of Google and bing for better results.
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  • Profile picture of the author GodMode52
    The only people you see constantly posting online about how SEO is dead are those who are struggling to make a dime with their sites. There's so much people banking every single minute/hour/day but they are smart enough to use their time to make money instead of posting on WF how SEO is alive.
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  • Profile picture of the author Kate96
    SEO in not dead and will never die. Only the methods has been changed. First there were no updates of Google where SEO become more successful and after the updates still it is there.

    Those people who think it is dead they are still using the old tactics and doing black hat which is against Google's rule. If we do quality work then nothing harm can be done and we will surely do great SEO

    I wish SEO never die and SEO Experts find more ways to make it Google Friendly.
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  • Profile picture of the author patco
    SEO is still alive and if you NEVER give up, you will see it's power... WITHOUT SEO, we should PAY to get 100 visitors... What's better than having a lot of TARGETTED visitors for a small amount (and sometimes for FREE!)
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    • Profile picture of the author PerformanceMan
      Originally Posted by patco View Post

      SEO is still alive and if you NEVER give up, you will see it's power... WITHOUT SEO, we should PAY to get 100 visitors... What's better than having a lot of TARGETTED visitors for a small amount (and sometimes for FREE!)
      You either pay with time or you pay with cash. Free traffic generation methods do not exist.
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  • Profile picture of the author Hrkjds
    So many people think that seo is dead, either they are seeking attention or want some traffic to their own blog or site or want to see abusive comments on their thread or they have no single idea about seo or they are doing wrong so they are not geting results..
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  • Profile picture of the author svetod
    I don't think SEO is that, I just think that PPC brings faster and more quality results.
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  • Profile picture of the author Treeofl1
    People are like sheep. One person says SEO is dead, and a whole bunch of them will follow. This isn't necessarily a bad thing in this case though, the less competition the better.
    "Is X dead? No, you just aren't doing it properly."
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