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Have anyone experienced this? Lower SERP = more sales.

by online only
8 replies
  • SEO
    • |
Pretty awkward situation, but here I go.

I have one website in a niche where people do a lot of research before actually buying anything. My main keyword is pretty wide, but converting OK.

But here's the issue. There are some weeks when I'm ranked 1-2 for the main keyword and then there are some weeks when I'm 3-4 for the same keyword.

Guess which position converts better? Yep, 3-4 is converting better + I'm also getting more sales with less traffic. Pretty sick.

I guess I have to remove some backlinks and de-optimize the page a bit? huh.
#experienced
  • Profile picture of the author ChristianSites
    Seems like the traffic lower down is more targetted. That makes sense, but we rarely think about it. Only people who are really interested will continue down the SERPS.

    If you want to remove some of your backlinks to take advantage of this, you can always send them my way .
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  • Profile picture of the author seekdefo
    Usually happens in the web hosting niche with me, they like to read 30 plus reviews I guess
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  • Profile picture of the author PBScott
    I have 1/4 the Google traffic I had two years ago, and with it a 30% increase in sales.

    I figure the visitors I get these days are pretty much laser targeted.

    However if I had those laser targeted visitors, and all the ones I used to have in the old days, I'm sure I would be really flying high.
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  • Profile picture of the author A S M
    Maybe that could be just a coincidence? I can't recall any similar situations right now but i can remember plenty of times where I couldn't find what i wanted in the first couple of results because they were to complicated to navigate etc .

    Im just guessing but interested to know about this too.

    Nice post!
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  • Profile picture of the author webdevpro
    This can be possible for some specific keywords and niches but not for all as last year one of my friends site was on 7-8 the position and was receiving much targeted traffic as the bounce rate was lower compared to the traffic that came from 3 position keywords but this lasted for some weeks.
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    • Profile picture of the author aygabtu
      If you are ranked 7th, and the user doesn't find what they are looking for in the first 6 sites, then I could understand because they are real shoppers. If you are #1, you will get many more casual shoppers to your site who are just browsing.
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      Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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  • Profile picture of the author MikeFriedman
    Are you sure it is this main keyword that is bringing the actual sales? From what you are describing, I would guess that it is not.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by online only View Post

    Pretty awkward situation, but here I go.

    I have one website in a niche where people do a lot of research before actually buying anything. My main keyword is pretty wide, but converting OK.

    But here's the issue. There are some weeks when I'm ranked 1-2 for the main keyword and then there are some weeks when I'm 3-4 for the same keyword.

    Guess which position converts better? Yep, 3-4 is converting better + I'm also getting more sales with less traffic. Pretty sick.

    I guess I have to remove some backlinks and de-optimize the page a bit? huh.
    Now focus on ranking at least 2 internal pages for the same exact keyword/s (per domain), If that does well, repeat the same process with 1-2 more domains/pages & own the 1st page.
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