But wait Google says you can not pay for links. They will even penalize you if they detect this, so what is their answer to this. The same old cliche ( create quality content that people will link to )
Ok, so I start writing content about tooth picks. They are wooden and pointed on the end. Lets face it, their is only so much a person can say about tooth picks. Their is only so much " content " to be written. Now I have spent hours writing content with the " high hopes" that someone finds my articles about tooth picks interesting enough to link to. For some industries, this just wont happen. Some topics are simply not interesting enough for people to link to. Even if you could gain some links from hours of writing, the results in Google would be weak from a few links.
So now what ? You need links to gain ranking. Oh but wait, you can not pay for links. See where I am going with this? You are doomed if you do, and dammed if you don't. Links that used to be good links are now considered spam links. I can find articles online saying not to seek article links, form links, blog links, you name it. Pretty soon you run out of link options.
You can't pay for links, but writing content does not provide the links you need to clime in Google.
You pay for blog links, and that is no good.
Article links are also no good.
Form links will get you a manual action
And the list goes on....
I would love to hear the perspective from other SEO's on this topic. How does a company that sells a simple product gain hundreds of quality links ( Non Paid ) without buying them? How does Google's explanation make any sense to the guy selling tooth picks.