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Discrepancies between the old adwords keyword tool and the keyword planner

by juan808
2 replies
  • SEO
    • |
Hi I have studied the link posted in the sticky about the keyword planner but can't find my query answered there....so hence my post.

A while ago I did some keyword research on the old google adwords keyword tool while it still existed....I was looking at the volume of searches .....ie. the number particular keywords were searched for in a given month and from what location....ie. United States....United Kingdom.

Now the keyword tool no longer exists I conducted the very same research in the keyword planner in my google adwords account only to find a considerable difference (for the worse) in the figures I got back.

Has anyone else experienced the same thing? and how reliable can we expect the figures to be?

Also would anyone suggest that perhaps Wordtracker to be a better alternative?

Any help would be much appreciated.
#adwords #discrepancies #keyword #planner #tool
  • Profile picture of the author MikeFriedman
    I'm not sure why you would go to something like Word Tracker and expect better data.

    The difference in search numbers can be from a few different things. If it is a very significant difference, my guess would be that you were looking at broad search numbers in the old tool, which was the default option, versus exact search numbers, which is the default option in the new tool.
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  • Profile picture of the author bhartzer
    I've personally never been a fan of the keyword tool or even this new keyword planner. There are keywords that have traffic that Google won't ever tell you about--because no one is actively bidding on those keywords.

    I prefer SEMrush.com or even Microsoft's Ad Intelligence inside MS Excel.
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