Question about Google's exact versus phrase match
- SEO |
https://support.google.com/adwords/a..._topic=3122868
the symbols to use for exact match are [keyword] and for phrase match are "keyword".
Yet every article and book on SEO that I've ever read claims the opposite, IE:
the symbols to use for exact match are "keyword" and for phrase match are [keyword].
Can anyone address this?
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