What's your favorite local SEO strategy?

22 replies
  • SEO
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I've been working with a few local clients and it's not all that hard to get them ranking in a city, state, or even country. Mainly because instead of 1,000's of competitors, many times there are 5 - 100.

A good example would be a motorcycle shop in South Carolina. There definitely aren't many.

To give you an idea, google "motorcycle shop in south carolina" and then go to the bottom of Google and click on the last page/number listed. You'll see the results drop dramatically.

The same happens with "motorcycle shop south carolina", "motorcycle shop SC", etc.

The SEO strategies needed for this can really be very basic.. in fact.. it's possible to rank a shop with content and nothing else. But I'd suggest at least looking into doing each of the following..
  • Setup a Google+ Page (for Google Places)
  • Setup a YouTube channel
  • Add the shop to local directories
  • Market alongside communities, which also link out to your site
  • Get Google+ reviews (5 reviews give you a star rating)
  • Setup Google authorship. This works especially well if you can get something associated with the topic. So if it's a motorcycle shop, have the owner next to a motorcycle. If it's a restaurant, have the owner next to one of the best dishes.

Of course there are plenty of other things I'd suggest doing to rank locally, but just doing the above will give you more credibility in the search rankings.

Now.. for those out there doing local SEO.

What would you say is the best strategy you've come across?
#favorite #local #seo #strategy
  • Profile picture of the author dotspiders
    my fev SEO strategist is that do
    no of SEO*Money=Rank
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  • Profile picture of the author online only
    NAPs, 1-800 listings, real business directories, classifieds etc
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  • Profile picture of the author Hossain
    As said "Online only" for local SEO local directory listing really helps. Another helpful factor is local TLD. Lets say you want to optimize your site for google Australia. Then a .au extension will help to achieve good ranking in google.com.au version.
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  • Profile picture of the author Moneymaker2012
    Focus more on directories, classifieds, and backlinks.
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  • Profile picture of the author anwar001
    Does submitting to free business directories help out? Or should it be just paid directories?

    Earlier I used to think classified ad submissions didn't help out in SEO as the links were not clickable in most classified sites. However, recently, I came to know Google follows even those links which are nto clickable. But whether it gives them any value or not is another matter about which I am not so sure.
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  • Profile picture of the author NateOlsen
    Citations still our a huge ranking factor, Geo tagging media including photos, Website Authority, Age of places page, reviews on third party sites and the list goes on and on
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  • Profile picture of the author easypr
    Favorite local strategy - List the website in local directories, business listings sites and local ads posting website.
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  • Profile picture of the author vinness
    my favorite would be the use of Social Media. They offer fast and easy result.
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  • Profile picture of the author Weedy92
    Citations and Local Business Directories
    Guest Posts
    Linkable Content
    Social Foundation

    And the rest... Misc links from diff platforms.
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  • Profile picture of the author bermuda
    Do not underestimate the power of content though. When competition is light, like the niche you have mentioned, putting up a few blog posts with the targeted keywords inside the documents will be enough to absorb potential customers within your local community and feed search engines with useful materials to index and improve your ranks with. Even printed materials, offline advertising models, can greatly help spread the word about your local business. You may also contemplate using Radio and TV commercials.
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  • Profile picture of the author mumeeb1
    Start local listing and post articles from high quality articles directories.
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  • Profile picture of the author sahilsingh
    No directory Submission + No fast gaining of backlinks + unique content

    By SEO Trainer
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    • Profile picture of the author kid3378
      Originally Posted by sahilsingh View Post

      No directory Submission + No fast gaining of backlinks + unique content

      By SEO Trainer
      Your first two suggestions are broad and misleading. Why not submit to directories? Local directories and article directories will help improve local ranking.

      What does fast gaining of backlinks mean to you?
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  • Profile picture of the author Jennifer1987
    Banned
    Lazy way outsourcing it all.
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  • Profile picture of the author johnben1444
    What we do is a different ball game entirely.

    What you mention above should be taken care of by the site owner, the Google + installations, FB, Twitter, YT and integrated on their site before apply for your local SEO.

    However, nothing spoil.
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  • Profile picture of the author streetpipscom
    Blog and article posting
    Social Bookmarking
    Joining Forum
    Video Submission
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  • Profile picture of the author abc00poonam
    Hi,
    My favorite is
    Forums, Facebook, classified, Blog and article posting.
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  • Profile picture of the author Rebeccha Haase
    Local Business directories works the most in order to get local ranking. Also having some Good reviews at Google page is also important.
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  • Profile picture of the author grace2
    Do the Local Business listing and post some reviews from clients.
    Do classified Ads
    DO SMO and add local people in your Facebook page.
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    • Profile picture of the author SVCGUY
      Funny, I actually work at a motorcycle dealership. What a coincidence.

      What works is Yelp/ Google Places, but F* Yelp IMO. They are just truly *******s. We are having a-lot of our traffic coming from Craigslist. But now it's a little harder to determine that traffic because you can't use links anymore. So purely tracking numbers like call fire.

      This is really pricy, but Verticle Scope owner of all the major forums. Gsxr.com, triumphrat.net, the list goes on and on. They offer PPC campaigns, but within your geographic audience. I tried using the paid forum option, and it doesn't work that well. Plus the dealership hasn't given me much money to play with.

      I just recently got banned from posting in the motorcycle section of redditt, but it does send over a ton of traffic.

      Adwords, still pricy. And the only keywords I have found useful, well actually giving me clicks is motorcycles, motorbikes, used motorcycles. But that could be because I am only running ads within 100 miles of my dealership. It takes me too much convincing to get even $200.00 to spend on adwords, which actually led me into working part time for them and doing SEM sales part time. Still building the pipeline.

      I am using youtube. Basically any bike that comes in I will do a walkaround of it running, then upload to youtube, optimize the video, and add the link to the dealership. It brings in only a few clicks. I also add the videos to the site, and to cycletrader. I think it helps our overall presence. The videos are just walkarounds with the remove shakiness option.

      I would really like to put a 360 degree dolly into place, basically you get a camera and tripod. And the dolly has 3 wheels, each of them have degrees marked out on them, so you can lock the wheels at 45 degrees then push the dolly and it will do a perfect circle around the unit for sale. Then to make the actual movement around the unit for sale I want to install RC servo motors on the dolly, which would drive the dolly at a flat speed.

      Facebook, people really engage with pictures of other people that just bought a bike. Still just another way to help other customers visualize our image.

      I would really like to incorporate, renting signature spaces from top posting members in the niche forums. AS our promo's change or clearance sales happen, I would just have the forum user change the sig, and ad my link.

      Just ideas. The powersport industry is totally underlooked, and has a lot of potential. Any notes or suggestions, add them here. I am pretty broke right now, need some more ideas.
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  • Profile picture of the author kukdu
    [DELETED]
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    • Profile picture of the author bimtri
      Originally Posted by kukdu View Post

      doing all social media activity like posting in social media sites and doing forum posting and classified ads posting.
      same with you, i prefer active at social media with most of friend from same location
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  • Profile picture of the author infoway
    Go for Google+ posting, Google local listing, building up Facebook fan page and most importantly utilize effectively classified listings.
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