Can I control CPC using/adding specific words in a post?

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Today: 1,350 page views - 39 Clicks - 2.44% CTR - £2.01

Not impressive, but all of my audience are directed to a web page with a single image with no text other than the image title. Should I add little descriptions in the hope I have better ad results, or am I completely wrong here and just hope one day someone will pay more per click? :confused:
#search engine optimization #control #cpc #post #specific #using or adding #words
  • ..Anybody?
    • [1] reply
    • Well CPC is mostly determined by the competition. But, I am sure by adding more content on that page you will get better results. Having a great landing page makes a huge difference and will give better results.
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    Can I control CPC using/adding specific words in a post?

    Today: 1,350 page views - 39 Clicks - 2.44% CTR - £2.01 Not impressive, but all of my audience are directed to a web page with a single image with no text other than the image title. Should I add little descriptions in the hope I have better ad results, or am I completely wrong here and just hope one day someone will pay more per click? :confused: