WP posts triggering serp jump...

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Making a new post on one of my WP blogs (established low alexa rating with hundreds of posts) seems to give a quick and temporary jump to older posts in serps I have which in turn leads to an extra sale every now and then from the keyword spike.

Of course I have done the obvious and went post crazy at first but the flux stopped if I put up 5-10 posts within a couple of days. now 2-3 posts? that's where the magic happens but this flux is so strange...

Why would a few posts trigger such activity with the rest of the blog while nothing with a bunch of posts?
#search engine optimization #jump #posts #serp #triggering
  • I look forward to a scientific definitive answer to this.
  • Banned
    I'm guessing there's probably links on your Index page to the older pages getting a bump, so you post a new blog post & Google notices the content on the Index page has been updated.

    There's easier ways to bump/update old web pages than creating new web pages on the same domain.
    • [1] reply
    • That could be it. I do a lot of internal linking so it makes sense. Also I am thinking new comments? or does that not weigh much,

      I tried "updating" my WP posts by adding an extra sentence or two on each post to see if that would trigger anything. Nothing really happened that I noticed though.
  • Hi,

    Can you share how exactly your tracking that and isolating the correlation?
    • [1] reply
    • I check SERPs for my major keywords every day (GA/GWT). For the most part, these keywords move a few positions regularly. There always seems to be some flux unless you are holding the #1 spot for that word.

      I went from posting once a week to several times a day and noticed the jumping comparing several months back (1 post a week avg) to the last few months (many more posts) along the way I gradually increased my posting frequency.

      When my posts went up so did some keywords

      BUT.....

      When I stayed at this frequency eventually the keywords dropped back down again and nothing changed regardless of posting frequency.

      It almost seems like staying away from posting for a while and then coming back "guns ablazing" will trigger some major activity (albeit a short time only)

      these "jumps" will push keywords up a whole page sometimes (going from page 3 to page 2 is common.) these are typically 50K-100K monthly search terms so page 2 and 3 give me a few thousand extra UVs for these words combined and the difference is noticeable per day(even in terms of sales). then after a few days these keywords fall back to where they were previously.

      I find myself "forcing" content on my site that doesnt really fit from time to time just to trigger these jumps.

      I know G's algo is based off of some 200+ triggers or something like that?

      Post frequency might be one of them.

      I'm not convinced every keyword for a site has it's own place. a lot of keywords seem to be in everflux for the most part. Especially since a site can keep changing when new content is constantly introduced (this is a large site with several hundred 400-500 word posts I'm talking about so if you are working with 10-15 page static sites that never updates I can see things being more permanent)
  • So you mean by adding more and more content it becomes easy to rank higher for the older pages?
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    WP posts triggering serp jump...

    Making a new post on one of my WP blogs (established low alexa rating with hundreds of posts) seems to give a quick and temporary jump to older posts in serps I have which in turn leads to an extra sale every now and then from the keyword spike. Of course I have done the obvious and went post crazy at first but the flux stopped if I put up 5-10 posts within a couple of days. now 2-3 posts? that's where the magic happens but this flux is so strange...