PPC in a Different Way

by nik0 Banned
9 replies
  • SEO
  • |
Well actually this is not PPC but organic SEO without building back links and when I look at what it costs me it comes damn close to the price of PPC

So what I did was this:

- Setup 7 local SEO sites in one city
- Domain cost 7* $10 $70,-
- Content cost 3000 words * 7 = 21k words = $210,-

Total costs $280,-

Combined traffic: 22 visitors per month
Yearly traffic 264 visitors/year

As I didn't build links and set up the site properly it's impossible to get a penalty obvious (but that's not why I didn't build links, don't want to expose my network but obvious there are different ways).

Anyway none of that is the point.

264/$280 = $1.10 per visitor, same like you would pay with Adwords (just a little more work).

After 2 years it would cut down to $0.55/visitor.

Not a bad deal is it, now I only need to be able to convert these visitors and launch 1000 more sites to make it worthwhile

Funny enough half of the traffic comes from Yahoo/Bing.
#ppc
  • Profile picture of the author alishaikh
    Awesome post. I like it very much, Thanks for the shared it with us..
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    • Profile picture of the author nik0
      Banned
      Originally Posted by alishaikh View Post

      Awesome post. I like it very much, Thanks for the shared it with us..
      Glad to hear you like it so much, don't forget to press the Thanks button next time and remove all those anchor texts in your signature, the only thing that might happen is that you get reported for spam and that you tank your website.
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      • Profile picture of the author Guru SEO
        He is either doing NSEO for a client or just has no idea. :confused:
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  • Profile picture of the author Hossain
    Originally Posted by nik0 View Post

    264/$280 = $1.10 per visitor, same like you would pay with Adwords (just a little more work).
    Some mathematical mistakes! 280$/264 = 1.06$ per visitor. "264/$280 = $1.10 per visitor" is wrong again. It's 0.94. Not $ but traffic.


    Originally Posted by nik0 View Post

    After 2 years it would cut down to $0.55/visitor.
    264 x 2 = 528 traffic in two years. Now if you count renewal charges then $0.55 is not possible. 528/(280$+renewal fees)= cost per traffic.

    Originally Posted by nik0 View Post

    Not a bad deal is it, now I only need to be able to convert these visitors and launch 1000 more sites to make it worthwhile

    Funny enough half of the traffic comes from Yahoo/Bing.
    For me it's too much work! I would still check webpages getting good amount of traffic and offer the webmasters to give a link to my site for a monthly payment.

    Yahoo specially Bing is good traffic source.

    One more thing I have noticed sites which don't get even a single visitor over the years!
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Hossain View Post

      Some mathematical mistakes! 280$/264 = 1.06$ per visitor. "264/$280 = $1.10 per visitor" is wrong again. It's 0.94. Not $ but traffic.

      264 x 2 = 528 traffic in two years. Now if you count renewal charges then $0.55 is not possible. 528/(280$+renewal fees)= cost per traffic.
      Good point about the renewal fee's, it would come down to $0,66/click measured over 2 years.

      Originally Posted by Hossain View Post

      For me it's too much work! I would still check webpages getting good amount of traffic and offer the webmasters to give a link to my site for a monthly payment.

      Yahoo specially Bing is good traffic source.

      One more thing I have noticed sites which don't get even a single visitor over the years!
      This was measured over 7 sites all in the same city targeting the same type of keywords, just different EMD's, one was like seoservicecity.com the other one seoconsultantcity.com another again seocompanycity.com and so on...

      Receiving the same type of content, the exact same setup and cause of the title optimizing differences one gets a few more visits.

      Anyway, the point of all this was that launching a simple website without doing any link building (which is so under fine these days) is still cheaper then PPC. At least in the SEO city based niche where the clicks are quite expensive.

      Anyone actually knows what a click like that would cost based on a top 200 city in the US?

      Also I was pretty surprised how low competitive these keywords are.
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      • Profile picture of the author Kevin Maguire
        Originally Posted by nik0 View Post

        Also I was pretty surprised how low competitive these keywords are.
        Not suprising at all. As most local and even national SEO companies are not really SEO companies at all. They are reseller PPC management companies.
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        • Profile picture of the author nik0
          Banned
          Originally Posted by Kevin Maguire View Post

          Not suprising at all. As most local and even national SEO companies are not really SEO companies at all. They are reseller PPC management companies.
          Oh really, never went into that deeper but I know when I had a webshop in Holland long ago and used PPC back then I got called at least 3 times a day in the beginning and afterwards 5 times a week.

          No one ever offered me SEO, only PPC management indeed.

          I guess times haven't changed!
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          • Profile picture of the author Kevin Maguire
            Originally Posted by nik0 View Post

            Oh really, never went into that deeper but I know when I had a webshop in Holland long ago and used PPC back then I got called at least 3 times a day in the beginning and afterwards 5 times a week.

            No one ever offered me SEO, only PPC management indeed.

            I guess times haven't changed!
            The predominant "SEO" company in Ireland, use their own client sites as a PBN to rank themselves and clients who want ranking, not PPC. Probably the most reckless of blackhat techniques I've ever seen. And these guys are suppose to be the "best". But yeah nothings changed.

            "SEO awareness" in business is still very much US based, but the world is waking up a little. I should really start making those non english sites I was planning, those international SERPs are so damn ripe for the picking.
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            • Profile picture of the author nik0
              Banned
              Originally Posted by Kevin Maguire View Post

              The predominant "SEO" company in Ireland, use their own client sites as a PBN to rank themselves and clients who want ranking, not PPC. Probably the most reckless of blackhat techniques I've ever seen. And these guys are suppose to be the "best". But yeah nothings changed.

              "SEO awareness" in business is still very much US based, but the world is waking up a little. I should really start making those non english sites I was planning, those international SERPs are so damn ripe for the picking.
              I saw it a couple of times before with wedding photographers and attorneys, both companies place a link page on their clients sites, they get away with it cause it's niche relevant but i think it would be tough to rank clients in all kind of niches that way, unless they have so many clients in so many niches that it doesn't matter.

              Actually not a bad idea to ask my clients to link back to my site in return for something.

              People in Holland are pretty much SEO aware though, my story was about 8 years ago, nowadays if you call them they get hell scared when they only hear the word SEO, Dutchies are pretty educated
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