Page Rank = Kaput! Now what?
- SEO |
hxxp://searchenginewatch.com/article/2299954/Is-Google-Getting-Ready-to-Retire-PageRank
Google created the PR monster, and now (law of unintended consequences) there is an entire industry revolving around the PR concept:
* Websites are being sold with the price based on their PR
* Links from High-PR pages are being bought and sold
* Networks of High-PR blogs etc. are being constructed for the purpose of raising the PR of linked pages
So Google sees their PR turn into Googzilla, and now they want it dead.
There is still the Alexa Rank (Alexa - The Web Information Company not an affiliate link) but it is very easy to fake. For example, see hxxp://www.maxvisits.com (not an affiliate link). The FAQ for their Alexa Website Booster product guarantees that you will be in the top 30,000 websites after 30 days (no website quality required).
The problem is that whatever we think of PR, it used to be a useful metric, and I'm addicted to metrics--I know that I make much better decisions with metrics than without.
Some possibilities:
* Someone at Alexa reads an introductory book about Quality Control and fixes their Alexa Rank algorithm (highly unlikely).
* Google comes up with a new metric
* Someone else steps into the breach and produces a useful replacement for PR
Comments, anyone?
Note: this thread is not about whether Google is going to get rid of PR or not (they are) it is about what to do next!
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