Page Rank = Kaput! Now what?

18 replies
  • SEO
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OK. It certainly looks like Google is going to get rid of Page Rank altogether:

hxxp://searchenginewatch.com/article/2299954/Is-Google-Getting-Ready-to-Retire-PageRank

Google created the PR monster, and now (law of unintended consequences) there is an entire industry revolving around the PR concept:

* Websites are being sold with the price based on their PR
* Links from High-PR pages are being bought and sold
* Networks of High-PR blogs etc. are being constructed for the purpose of raising the PR of linked pages

So Google sees their PR turn into Googzilla, and now they want it dead.

There is still the Alexa Rank (Alexa - The Web Information Company not an affiliate link) but it is very easy to fake. For example, see hxxp://www.maxvisits.com (not an affiliate link). The FAQ for their Alexa Website Booster product guarantees that you will be in the top 30,000 websites after 30 days (no website quality required).

The problem is that whatever we think of PR, it used to be a useful metric, and I'm addicted to metrics--I know that I make much better decisions with metrics than without.

Some possibilities:

* Someone at Alexa reads an introductory book about Quality Control and fixes their Alexa Rank algorithm (highly unlikely).
* Google comes up with a new metric
* Someone else steps into the breach and produces a useful replacement for PR

Comments, anyone?

Note: this thread is not about whether Google is going to get rid of PR or not (they are) it is about what to do next!
#kaput #page #rank
  • Profile picture of the author mrgoe
    PR was bound to dissappear for a while now.. Being lowered and lowered in importance at ranking websites.. We all knew this day was coming and it`s really not that big of a deal. You have so many stats to sell your website for. You don`t need the fake PR to get sells, you know ?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by mrgoe View Post

      PR was bound to dissappear for a while now.. Being lowered and lowered in importance at ranking websites.. We all knew this day was coming and it`s really not that big of a deal.
      You can pretty much bet Google still uses PR every single day.
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  • Profile picture of the author Seo2013
    Banned
    Really don't know what to do next.. Many people have made 10k or more price of networks what these guys gonna do now :S Thank god I was planning to invest in this and I didn't. If this is going to happen then I would love to get some help as the OP that what should we do next?
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  • Profile picture of the author Big Kahuna SEO
    I think most people in the SEO industry have moved over to DA and PA as indicators of domain strength. PR doesn't mean as much as it used to since it hasn't been updated for so long.
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    • Profile picture of the author bossbozz
      Originally Posted by Big Kahuna SEO View Post

      I think most people in the SEO industry have moved over to DA and PA as indicators of domain strength. PR doesn't mean as much as it used to since it hasn't been updated for so long.

      The trouble with using these is that they don't give you the quality of the site in the eyes of Google. I've seen plenty of high DA sites that have lost PR due to penalties but this isn't reflected in the DA.
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      • Profile picture of the author Mike Anthony
        Originally Posted by bossbozz View Post

        The trouble with using these is that they don't give you the quality of the site in the eyes of Google. I've seen plenty of high DA sites that have lost PR due to penalties but this isn't reflected in the DA.
        Well for that matter Toolbar PR in many cases didn't give you the real quality to Google either. Redirects could "fake" it and even PR at PR updates were highly suspect. I have seen PR4s and PR3s with ZERO LINKS still remain a PR3 after an update. Google has been playng around with pagerank for years and the recent refusal to update it is just the latest and most obvious

        No system is perfect or 100% accurate all the time and that included PR. However theres no choice. It may or may not get an update next year but Google has let slip TWICE that they will be fading it out as a public metric.
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  • Profile picture of the author johnben1444
    What happened to the old Google keyword tool?

    As far as am concern it was replaced with the same Google Keyword Tool but called Planner.

    PR isn't going to vanish so easily..
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  • Profile picture of the author Kevin Maguire
    I dont know if I read it or watched it on video, but in these circumstances a flashback quote always appears in my mind.

    When people start going crazy about something no longer working. Be glad you stopped depending on it over 2 years ago.
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  • Profile picture of the author patadeperro
    Google is still using PR, the only difference is that they stop updating the information to the public
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  • Profile picture of the author paulgl
    PR is not going anywhere. Just because google is making
    most of what matters more secretive, does not mean it's
    going away. The less google exposes to spammers and
    SEO snake oil salesmen, the better. And, unfortunately,
    a whole host of misinformation by the SEO gurus...both
    of those things are VERY related.

    This story is growing old as the days go by...

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author Mike Anthony
      Originally Posted by paulgl View Post

      PR is not going anywhere. Just because google is making
      most of what matters more secretive, does not mean it's
      going away.
      PR is going away. Deal with it Paul. No one is saying PR will no longer exist. It will to Google but it IS going away as a metric that people will be able to measure themselves.

      The distinction really makes no sense. If Google hides/does not reveal PR to the public then PR is going away as far as the public is concerned.
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      • Profile picture of the author paulgl
        Originally Posted by Mike Anthony View Post

        PR is going away. Deal with it Paul. No one is saying PR will no longer exist. It will to Google but it IS going away as a metric that people will be able to measure themselves.

        The distinction really makes no sense. If Google hides/does not reveal PR to the public then PR is going away as far as the public is concerned.
        Oh. okay. Now I got it. People will ignore it, make it go away. So people
        won't use it to measure, so it will no longer exist.

        So this thread is not really about PR going away, but the people who
        can no longer guess, shmooze, or play with it, will essentially cry
        sour grapes.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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        • Profile picture of the author Mike Anthony
          Originally Posted by paulgl View Post

          Oh. okay. Now I got it. People will ignore it, make it go away. So people
          won't use it to measure, so it will no longer exist.
          Had in some eye drops when you were reading?

          So this thread is not really about PR going away, but the people who
          can no longer guess, shmooze, or play with it, will essentially cry
          sour grapes.

          Paul
          Who you fooling? LOL Try it on the newbs who weren't around when you admitted you sell links.

          and besides those who shmooze and played with it well have no need to cry sour grapes.

          Moz (despite your brother/sidekick's protests ) and Trustflow from Majestic are da bomb. No need for sour grapes.

          P.S. White hatters used it to a degree also. People not "shmoozing" aimed to get natural organic links from authority sites as well and PR helped to determine the authority of lesser known sites.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by paulgl View Post

      PR is not going anywhere. Just because google is making
      most of what matters more secretive, does not mean it's
      going away. The less google exposes to spammers and
      SEO snake oil salesmen, the better. And, unfortunately,
      a whole host of misinformation by the SEO gurus...both
      of those things are VERY related.

      This story is growing old as the days go by...

      Paul
      Hey... Hey... Hey...Wake up, its your round.
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      • Profile picture of the author patadeperro
        Originally Posted by Kevin Maguire View Post

        Hey... Hey... Hey...Wake up, its your round.
        I dont know what would be this forum without you Kevin, there are so many grouchy old grumpy men that take everything way to serious, I appreciate your witty responses. keep them comming
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  • Profile picture of the author Lokahi
    I don't really use page rank as an indicator of a site's worth. If a site is good, then I will use it regardless of the page rank. Though many sites like wiki and Craigslist that have insanely high page rank deserve it. I've seen some well trafficked sites that have pr 5 and up not be any more special than some that are pr 2. So many penalties were involved in that situation. Anyway, who knows what is coming next on PR replacement front. Will be eager to see if Google throws us all another curve ball.
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  • Profile picture of the author rahmanpaidar
    I predict:
    1 year later:

    There's dozens of the sites that estimates pageranks.
    Most of them are the replicator of others while one or two
    of them are original and real (ahref, majesticseo and ...)
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    • Profile picture of the author yukon
      Banned
      Originally Posted by rahmanpaidar View Post

      I predict:
      1 year later:

      There's dozens of the sites that estimates pageranks.
      They'll call it mozrank, lmao.
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