I found a 2 word phrase using Keyword Planner that says I should get 344 clicks per day at 1 cent/click with a $5.00 max. The phrase relates to my niche. However when I created the ad in adwords I barely receive 5 impressions a day - even when I increase to bid 11 cents.
Can anyone figure out this chasm of a discrepancy?
In over a year using Google's tool I have yet to see any correlation between their data and the results in the real world.