Try The Beginner's Guide to SEO over at Moz.com

Here:
1) SEO: The Free Beginner?s Guide From Moz
2) The Advanced Guide To SEO
3) The Advanced Guide to Link Building

This should get her up to speed fairly quickly.

I would suggest you to hire a professional in this case. I'm sure this would be beneficial for your business as well. Professionals in SEO can guide you regarding the benefits and the techniques involved in SEO. SEO is considered as an Online Marketing strategy and it has been widely followed by many of the businesses in order to gain better results and high ranking in the search engines.
SEO comprise of two main factors to focus upon:
1. On Page SEO
2. OFF Page SEO
To gain better results you need to focus upon both the factors and with the help of the professional guidance and support I'm sure you will be benefited with the outstanding results.
Thanks
Reference: I would suggest you to hire a professional in this case. I'm sure this would be beneficial for your business as well. Professionals in SEO can guide you regarding the benefits and the techniques involved in SEO. SEO is considered as an Online Marketing strategy and it has been widely followed by many of the businesses in order to gain better results and high ranking in the search engines.
SEO comprise of two main factors to focus upon:
1. On Page SEO
2. OFF Page SEO
To gain better results you need to focus upon both the factors and with the help of the professional guidance and support I'm sure you will be benefited with the outstanding results.
Thanks
Reference:http://www.dpfoc.com/canada/seo-services-toronto.php

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Search Engine Optimization Training
1.)) Off-page Optimization

What is SEO
Importance of SEO
How Search Engine works
Keyword Research and Analysis
How to Choose Best Keywords
Website Design SEO Guidelines

2.))On-page Optimization

The Page Title
Body Text & Keyword Density
Structure of Design (SEO friendly websites)
Meta Tags
Images and Alt Text
Submission to Search Engine
Robots Meta Tag
Blog Submission
Directory Submission
Headings
Posting to Forums
RSS Feeds Submissions
How Google Analytics can Help SEO
The Sitemap.

I will recommend you that you should hire a expertise person which is handling all types of internet marketing job.

This is the forum for SEO topics
Adsense / PPC / SEO Discussion Forum

SEO in Practice - Free SEO Book For Internet Entrepreneurs

There's a free html version on this site. And there's also a Kindle book on Amazon.

You may find dozens of articles on SEO by Googling them and some of them may seem to help you. On the other hand, it is still best to seek for the advice of a SEO expert. Not everything that applies to other people can bring you success. With a SEO expert, you will be able to get accurate info based on your preferences and use these to start and improve your business.

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