New Adwords Ad Rank formula...

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  • SEO
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Hi WF members,

Google just announced a new adjustment to their Ad Rank formula (for now, affecting only search ads appearing on Google Search):

In the past Ad Rank was calculated using your max CPC bid and your Quality Score. With this update, Ad Rank will also take into account a third component: the expected impact from your ad extensions and formats.

More details here: Inside AdWords: Improving Ad Rank to show more relevant ad extensions and formats

~ Marty Foley / ConvertMoreTraffic.Com
#adwords #formula #rank
  • Profile picture of the author svetod
    Thanks for sharing Marty! It's always good to know when they update their algorithm.
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