I have a quick question,
I notice often that there are large eCommerce sites that have high authority/high PR domains that have individual product pages with zero backlinks to that page ranking in the top 10 of Google, and in some cases above other sites with a lower domain authority/PR but which have a higher number of backlinks to the relevant product page.
This indicates that the domain authority/PR of a site has quite a big influence in helping all inner pages of the site rank, would that be an accurate thing to say?
And I am I right in assuming that the closer a page is to the root domain the more link juice it gets from the root domain?
the "bond" page would get more link juice from the domain in the second instance?
And, If taking the above logic, then a new eCommerce site should start by trying to build it overall domain authority/PR which will help it rank for keywords site wide, as opposed to trying to build links to specific category product pages in a granular manner?...
Would that be correct?
Look forward to your replies,