Google PPC question - keyword + location

by PeepMyCollar 5 replies
I want my ad to show up for all thousands of cities all over the world. Is there any way to do that without having to manually type in each city name in Google's PPC campaign?

Example:

"miami vocal teacher"
"new york city vocal teacher"
"los angeles vocal teacher"
#search engine optimization #google #keyword #location #ppc #question
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  • Profile picture of the author dropout
    Going by keywords is only one half of how Adwords handles targeting of specific countries/cities/areas. The other part is location targeting: https://support.google.com/adwords/answer/1722043?hl=en

    Read up on that and you will see how it does not make sense to go by keywords. Location targeting is most important and then secondly you can do keywords that are specific to the place you have specified in location targeting.
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  • Definitely get familiar with location targeting on Adwords.

    Expanding on what dropout said, you will also likely want to show up for "vocal teacher" from a searcher in Miami or LA without searching those specific location terms.
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  • Profile picture of the author InboundDan
    If you're targeting thousands of cities worldwide, is it really worth doing them individually?

    Perhaps excluding the countries that you DON'T want your ad to show up in would be quicker!
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  • Profile picture of the author PeepMyCollar
    Thanks everyone for the input.
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  • Profile picture of the author Moneymaker2012
    No it's certainly not a great idea, don't ask too much, ask little but something that will be a success.
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