Hi there do you have your site on WordPress? If so you can use this plug-in.

WordPress SEO Plugin

It will give you areas to fill in on all your posts and pages so that you optimise each page of your site for the keyword you choose.

It makes SEO optimization very easy.

Hey Nick,

There are many free tools and paid tools on web to explore the targeted keywords of a website. I use paid SEM Rush, Majestic SEO explorer tools to get the detailed keywords list of the website.

I bet you'll like keyword density.
you can also try alexa search analytics.

When you optimize for the search engines most people pick a keyword that they build the post or multiple posts around to support that page.

That's where those keywords come from, it's like the basic that most start with:

- kw research
- onpage SEO
- offpage SEO

If you're just blogging about whatever you like it becomes a kind of reverse process. When I write blog posts for my SEO site I just write about what's trendy at the moment or what closely relates to my business without doing kw research or optimization at all.

Same when I build links to my site I don't pick any specific anchors as keywords.

Why? Not sure, maybe cause I'm lazy, maybe cause I want to build out the site as natural as possible, maybe I don't care about Google but more about my visitors. It's easy for me as I get all my traffic from forums and paid campaigns anyway.

One thing I do know, and that's that I don't build links from my network to my own site to keep it under the radar and I never reach out to webmasters asking for a link so I don't expect it to rank any time soon, only when an easy opportunity passes by like someone who lately started a website where all kind of websites are featured, he had a strong PR4 or PR5 domain, I won't say no to such link, even if it costs a bit.

Doing SEO for money or doing SEO for my own site are two complete different beasts, with my own site there is zero pressure so I actually don't do any active SEO for it.

Sure when I post a comment at backlinko I leave my link there which drives some traffic, but I don't post to leave a link, I just post and see, ok I can leave a link, yeah why not add it. Totally the other way around.

If you're in a particular niche then you can use my site to spy on keywords your site should be using. Just check out the forums in your own niche.