Hi, I would love to get some advice on how to improve traffic to my established ecommerce site. The site has been around since 2004 and was on top of page 1 for many keywords. Unfortunately a member of my family running it didn't invest money on SEO for over a year and added some bad links as well. This resulted in a google penalty (not a manual penalty) and its now been dropping down apart from some specific keywords where it still ranks ok.
I have now taken over and am looking to get it back to where it was before.
If anyone could advise me on some ways to get traffic back up it would be greatly appreciated. Thanks
(We are based in the UK but sell to many countries)