Wordpress Silo - Best Practices and Few Questions

by melodicwhirl 17 replies
Recently i am reading a lot about Wordpress Silo Structure and i am interested to see your opinion on these few questions, i will point out my thoughts about it and you can tell me what you think.

1. Which method for siloing your WP website do you use ?
  • homepage>silo page>support Posts (override category slug)
  • homepage>silo page>support Page (no override needed, clasic parent/child page setup)
  • homepage>silo category page > support posts (this one is interesting but requires bit of codding and makes silo page dynamic)

Now, i see few benefits of using posts over pages as support , posts appear in RSS feed (pages can do this also with plugin) and can be categorized and used in custom sidebar with "category posts" plugin. Is there any other advantage of using posts?

2.Let's say we choose 1st method.
The whole override of category slug is crazy since WP now makes category priority over pages
-You can use SEO Ultimate to make pages priority , but that can backfire if WP makes an update and it stops working.
-Is there any other way to make pages priority ?


3. Keyword in supporting pages/posts?

Example:

domain.com/dog-training/dog-training-for-beginners
domain.com/dog-training/dog-training-guides

Both supporting posts include main keyword , is this going to be considered overoptimization or support posts should be LSI keyword maybe like /canine-training-guides

4. What if Support posts are not child of the page :
domain.com/dog-training (main silo page)
domain.com/dog-training-guides-for-beginners (support post within a dog training category), its not child of the main page but it links to the main page.
#search engine optimization #practices #questions #silo #structure #wordpress
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  • Profile picture of the author PhilipSEO
    SIloing is a false and obsolete SEO idea and a waste of time. It comes from Bruce Clay's book "SEO for Dummies." Don't waste your time doing "siloing," it doesn't help your SEO and makes absolutely no difference. Google doesn't care about silos. Interlink all your content naturally.

    Use maximally flat URLs, using a lot of slashes in them can hurt your rankings slightly (according to Moz at any rate). Like that:
    domain.com/dog-training-for-beginners
    (That's the best way.)
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    • Profile picture of the author PhilipSEO
      Originally Posted by webby0031 View Post

      Another CROCK of cr@p ... how much rubbish do people talk on here.

      OF COURSE SILO works... are you saying that PR and Juice does not pass down via links and that designing the site that way is not worth it ?

      BAD advice from this guy above and total BS ... and you sell SEO services..

      Clueless
      Huh? You sound pretty clueless yourself and don't seem to understand the idea of siloing. Of course link juice passes down via links, that's not what it's about, that's SEO baby-talk.

      The idea of siloing is that you cleanly and clearly divide your themes, have a URL subfolder for each theme. It is based on PR sculpting. You are not supposed to interlink your themes, and when you have to, you are supposed to use nofollow links. That is the claim, search for it or something.

      And Google's Matt Cutt is on record as saying PR sculpting is BS, so kindly buzz off.

      TO the original poster: use flat URLs, interlink your site sections naturally, in a way that serves your user best, don't worry about siloing.
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      • Profile picture of the author melodicwhirl
        I get what you are saying and i am open to suggestions.

        Can you guys tell me what you think about #4 question i asked , is that going to have same effect as if you had classic Silo ?
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    • Profile picture of the author yukon
      Originally Posted by PhilipSEO View Post

      Interlink all your content naturally.
      That's why the average blog sucks at SEO, they internal link anything/everything under the sun to irrelevant internal pages.

      Structure trumps clueless links any day.
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    • Profile picture of the author seonutshell
      Originally Posted by PhilipSEO View Post

      SIloing is a false obsolete and obsolete SEO idea and a waste of time. It comes from Bruce Clay's book "SEO for Dummies." Don't waste your time doing "siloing," it doesn't help your SEO and makes absolutely no difference. Google doesn't care about silos. Interlink all your content naturally.

      Use maximally flat URLs, using a lot of slashes in them can hurt your rankings slightly (according to Moz at any rate). Like that:
      domain.com/dog-training-for-beginners
      (That's the best way.)
      wrong, SILO works.
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  • Profile picture of the author melodicwhirl
    Thanks for your reply PhilipSEO.
    If you have 3 products and each of them has a sub page "review" "guide" etc its natural to have a silo structure. So far i only did blogs without any particular order , this makes more sense to me.

    EDIT: just saw you edited as well .

    I agree that its best to have
    domain.com/dog-training-for-beginners
    if its a good keyword , but if its just a 200 word support or news post about your "dog training" and its used to link to that page, would it be better to have it as child of /dog-training/
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  • Profile picture of the author melodicwhirl
    Hey yukon, nice to see you joined my humble thread.

    I will definitely go with structure , but i am still having second thoughts if i should go with page/page setup or category(same slug as page)/post. Is there any clear advantage in one or the other.
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    • Profile picture of the author yukon
      Originally Posted by melodicwhirl View Post

      Hey yukon, nice to see you joined my humble thread.

      I will definitely go with structure , but i am still having second thoughts if i should go with page/page setup or category(same slug as page)/post. Is there any clear advantage in one or the other.
      They're really the same things, they're both HTML pages in the end.

      I guess you could use a parent/child setup If you went with strictly pages, where the parent page would be the authority page & the child pages (supporting pages) were used to boost the parent page. In that case the parent page would basically be a category page.

      Either way it's still HTML pages. Link flow can be setup the same for both.

      I have my WP themes setup to use categories & a plugin to remove the default .../category/... in the URL.
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  • Profile picture of the author nik0
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    I think SILO'ing is a little over rated for small/medium sized sites, let's say 5 categories, 50 pages large.

    As long as you categorize your content well and inter link within the same category you should be good to go.

    Once you end up with large structures where you cover many different topics, like Amazon for example, then I think it becomes more essential as you go multiple levels deep and such.

    If you want to optimize your category you can always make a copy of your category.php and name it category-nameofcategory.php and place the content there, then you get rid of those read more posts and such and can link to it in whatever style you like (also reduces dup content at the same time).

    Other way is to use excerpts and enable that in your category.php by replacing the_content with the_excerpt, with some themes a bit more tweaking is needed though.

    Complete all this with a static homepage and disable date/author/tag archives and each page on your site is 100% unique.

    Kind of my plan for the next affiliate sites that I'm going to build.

    Parent/child thing is also not a bad idea, I do that on my SEO website as well where I list my services. Although one of the childs is actually the parent at the same time. With parent/child you get rid of the categories cause for some very odd reason, when you copy you category.php file to the category name and place content directly in there it often messes up your font type and size and not so easy to set that back properly.

    So either go for:

    - parent/child

    or

    - modify your category.php and use excerpts
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    • Profile picture of the author yukon
      Originally Posted by nik0 View Post

      I think SILO'ing is a little over rated for small/medium sized sites, let's say 5 categories, 50 pages large.

      As long as you categorize your content well and inter link within the same category you should be good to go.

      Once you end up with large structures where you cover many different topics, like Amazon for example, then I think it becomes more essential as you go multiple levels deep and such.
      Size of the site doesn't matter for silos, I'm talking real sites, not a 10 page MFA site that nobody cares about.

      It's all about being organized, no lawnmower internal links on the toys page sidebar, lol. I laugh at that (random internal links) but that's exactly what a typical blog does, links pointing at irrelevant internal pages.

      Rank that 1st page in the silo & it's usually easier to squeeze a 2nd/3rd ranked page/s for the [exact] same keyword.

      Google likes to see groups of pages focused on the same subject. That doesn't mean spam out a category of pages. It means optimized pages & internal links. That gets you extra ranked pages from the same amount of external links used to rank the first page. More ranked pages for the same keyword means more traffic.

      Example silo page titles:
      • Buy Dewalt DWE575SB
        • Purchase a Dewalt DWE575SB Saw for Father's Day
        • Top 3 Dewalt Circular Saws
        • etc...

      If you ranked for the keyword Buy Dewalt DWE575SB, the 2nd page/keyword (Purchase a Dewalt DWE575SB Saw for Father's Day) would be a lot easier to rank for the original keyword phrase (Buy Dewalt DWE575SB) & so on...

      It amazes me that so many people struggle to rank for a keyword & they only try to rank a single page, then move on to the next keyword. That's a boat load of wasted traffic when a site has a bunch of different keywords.

      Imagine increasing traffic 10-20% (SERP position #2) from simply piggybacking off every single existing #1 ranked page/keyword with additional internal pages targeting the same [exact] keywords. Plus you'll end up building a stronger SERP position for the #1 ranked page.
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      • Profile picture of the author nik0
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        Originally Posted by yukon View Post

        Size of the site doesn't matter for silos, I'm talking real sites, not a 10 page MFA site that nobody cares about.

        It's all about being organized, no lawnmower internal links on the toys page sidebar, lol. I laugh at that (random internal links) but that's exactly what a typical blog does, links pointing at irrelevant internal pages.
        That's why I mentioned small sites up to 50 pages, those mostly don't sell toys and lawnmowers at the same site, more like hair dryers and flat irons, which isn't too bad to have in your sidebar at the same time.
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        • Profile picture of the author yukon
          Originally Posted by nik0 View Post

          That's why I mentioned small sites up to 50 pages, those mostly don't sell toys and lawnmowers at the same site, more like hair dryers and flat irons, which isn't too bad to have in your sidebar at the same time.
          That's a small site but it can still be optimized to squeeze out more traffic without extra external links.
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          • Profile picture of the author nik0
            Banned
            Originally Posted by yukon View Post

            That's a small site but it can still be optimized to squeeze out more traffic without extra external links.
            I wouldn't have said it if I didn't try it and I saw no difference in rankings.

            I was using dynamic sidebar plugins btw to only show the posts from that specific category in the sidebar.

            It went like:

            circular saw reviews
            • bosch XLt3t32 circular saw review
            • dewalt E592503 circular saw review
            • etc.

            No double listings for circular saw reviews, while I did rank at #2, different kw, just example. None of my other keywords improved either, like dewalt circular saw review, bosch circular saw review, etc etc.

            That's why I think it's not that needed for small sites as long as you focus on the same type of products like electric saws.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by yukon View Post

        Example silo page titles:
        • Buy Dewalt DWE575SB
          • Purchase a Dewalt DWE575SB Saw for Father's Day
          • Top 3 Dewalt Circular Saws
          • etc...

        If you ranked for the keyword Buy Dewalt DWE575SB, the 2nd page/keyword (Purchase a Dewalt DWE575SB Saw for Father's Day) would be a lot easier to rank for the original keyword phrase (Buy Dewalt DWE575SB) & so on...
        No offense but 3-4 pages for one specific type of circular saw that not too many are searching for seems like a boat load waste of content to me.

        Sure it's just an example but I would stick more to something like "best circular saw" and have all kind of brands below it.

        When you look at all the big review sites they also do it like that, focus on best ..... or ..... reviews, and then it go's 10 pages down instead of going deeper and deeper into each specific product.
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        • Profile picture of the author yukon
          Originally Posted by nik0 View Post

          No offense but 3-4 pages for one specific type of circular saw that not too many are searching for seems like a boat load waste of content to me.

          Sure it's just an example but I would stick more to something like "best circular saw" and have all kind of brands below it.

          When you look at all the big review sites they also do it like that, focus on best ..... or ..... reviews, and then it go's 10 pages down instead of going deeper and deeper into each specific product.
          It was only example keywords, I don't even care about saws.

          My point was, extra traffic & stronger SERP positions from simply optimizing internal pages.
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  • Profile picture of the author melodicwhirl
    I plan to have a site with 3-5 closely related topics. Lets say its games, you have Xbox 360, PS3 and PC games , which are still games and i guess its related. I plan to have 4-5 posts/support pages for each of these main pages.
    Would you recommend that i do it as silo ? or something else?

    -Should i avoid using same keyword in main and support articles ?
    /xbox-360-games/the-best-xbox-360-games
    /xbox-360-games/xbox-360-games-for-children

    -Can you interlink Xbox 360 games and PC games (between main pages) ??
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    • Profile picture of the author rschmitz
      I enjoy watching you seo experts go at it
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