Bounce-rate vs. rankings

by lexi89
11 replies
  • SEO
  • |
Hi,

Does anyone know any good case studies / numbers that looks at the effect of bounce rates on rankings? Trying to figure out how we're measuring up against industry standard here...
#bouncerate #rankings
  • Profile picture of the author Kevin Maguire
    Originally Posted by lexi89 View Post

    Hi,

    Does anyone know any good case studies / numbers that looks at the effect of bounce rates on rankings? Trying to figure out how we're measuring up against industry standard here...
    It has to become a ranking factor generally before a case study would be needed. It would also be almost impossible to really ever come to any findings, being that most domains are not plugged into Google WMT, and time on site can not determine user experience with any degree of accuracy.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by webby0031 View Post

      Can you confirm this is true or are you just guessing ?
      Which part?

      Not direct citation at short notice but I shall oblige you somewhat.

      How Many Websites Use Google Analytics? At Least 10 Million, Google Says

      10 Million with analytics installed. So that like what 4% of the sites online?

      Shall we continue or do you get the idea of the lunacy in thinking this is a factor?

      Maybe down the road a bit when we are all RFID chipped and Google can read our brainwaves, will they then be able to tell whether someone enjoyed your sites content or not. But for now I think we are pretty safe.
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      • Profile picture of the author Kevin Maguire
        Originally Posted by webby0031 View Post

        Sorry Kevin thats good information but I wasnt clear.

        ~I was referring to the fact that you said about GOOGLE not tracking sites that do not have webmsater tools or analytics installed.

        You made a statement that you cant guarantee is true
        We all base our opinions on experience, something I have plenty of. Your setting up your argument based on the "Prove Gods is not real" syndrome. Its a recognized illness in most countries..which is a bit of a troll attribute, if you ask me.

        An example of your own responses.
        http://www.warriorforum.com/adsense-...ml#post8669460
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        • Profile picture of the author aygabtu
          I have a site that had a 9% bounce rate, 75% return users, with 2k visitors per day and it couldn't rank #1 for most of the important terms.

          I'd say it may be a factor, but extremely small.
          Signature

          Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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      • Profile picture of the author HeadStartSEO
        Originally Posted by Kevin Maguire View Post

        Which part?

        Not direct citation at short notice but I shall oblige you somewhat.

        How Many Websites Use Google Analytics? At Least 10 Million, Google Says

        10 Million with analytics installed. So that like what 4% of the sites online?

        Shall we continue or do you get the idea of the lunacy in thinking this is a factor?

        Maybe down the road a bit when we are all RFID chipped and Google can read our brainwaves, will they then be able to tell whether someone enjoyed your sites content or not. But for now I think we are pretty safe.

        They also do some cookie based tracking on sites without GA. Also, if you use Chrome, they are going to track that too.

        That being said, I do agree with you. This isn't a high factor, and I don't think this will be a major factor anytime soon.
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  • Profile picture of the author yukon
    Banned
    There's way more to Google data tracking than just Google Analytics.

    You can pretty much guarantee Google is tracking data on any web page that includes things like:
    • Embedded Youtube video
    • Embedded G+ sharing/link/icon
    • Embedded Google Friend Connect (still exist)
    • Blogspot sub-domains
    • Google Sites blogs (still exist)
    • Google Adsense
    • Links inside Gmail
    • Linked Google Fonts
    • etc...

    That list above is a very small sample of Google tracking data, at the same time that's millions of web pages being tracked without having Google Analytics on the same web pages.

    If Google owns it & it can be placed on a web page you can bet Google is tracking every single detail of that web page, that includes incoming links/traffic that also include any Google product on their web page.

    I'm sure Chrome & Android are also harvesting data.
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    • Profile picture of the author Kevin Maguire
      Originally Posted by yukon View Post

      There's way more to Google data tracking than just Google Analytics.
      And all the numbers up and then double it. Still not close enough to make it a ranking factor. Which is the topic, and more so the point I was making.

      They still need to patent peoples emotional brainwaves to find out if they had a good time on your site. And wtf your bounce rate implies about quality.

      Impossible is too small a word. Insanity would be better.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Kevin Maguire View Post

        And all the numbers up and then double it. Still not close enough to make it a ranking factor. Which is the topic, and more so the point I was making.

        They still need to patent peoples emotional brainwaves to find out if they had a good time on your site. And wtf your bounce rate implies about quality.

        Impossible is too small a word. Insanity would be better.
        Sorry Dr. Phil, Google counts page views.

        [source]
        Bounce rate is the percentage of visits that go only one page before exiting a site.
        Any Google product counts page views.
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  • Profile picture of the author online only
    Bounce rate... What about avg. time on site? If the site is one-page site then the bounce rate is 100%. What does it tell? Nothing...
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    • Profile picture of the author Bluelotusrajeev
      Originally Posted by online only View Post

      Bounce rate... What about avg. time on site? If the site is one-page site then the bounce rate is 100%. What does it tell? Nothing...
      If user spend a quality time on the page then it is not counted in the bounce rate
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  • Profile picture of the author LiftMyRank
    I think time on site/bounce rate/bookmarking/return visits/branded searches are playing more and more of a role in rankings, it's why you see 2 sites with the same link profiles performing differently, one keeps the user on the site and coming back for more, the other is a another "me-too" thin affiliate site...
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