PPC vs. SEO scenario
- SEO |
This is my first post on a forum here as my company has all of the sudden hit a huge stall with leads generated from online marketing and we are starting to hit the panic button.
As a little background information... We are a commercial office interior company named Sensyst based out of Toronto, Canada. That builds, plans, designs and furnishes office building and other commercial interiors.
In March of this year we had a big change to our online marketing scheme... Previously around this time we were running aggressive PPC campaigns all across our area and were getting an immense number of leads which lead to almost too much work at the time and we were crazy busy. Sometime during the spring of 2013 the President of the company visited a conference and all of these people started talking about how PPC is not a long term investment and working with Organic SEO was the answer to this problem and would generate even more leads than PPC.
Now Sensyst has all of these tools running a Blog, various Social Media channels, etc. and the Leads have disappeared completely.
The simple answer seems to be just switch back to the old way but I am more curious to figuring out why this could be happening and why with all of these new tricks and tools we are generating way less results than we were with PPC campaigns. (note we still run some PPC campaigns just way less) We have spent roughly $7500 these last few months on building content and organic SEO with literally nothing to show for it.
Thanks in Advance for any help... it is much appreciated.
David
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