Hummingbird and Adwords
- SEO |
Hi All,
I am little confused.:confused:
Recent study reveals that users are more tends towards semantic search and Google is encouraging that by introducing the "Hummingbird" update.
That means keywords are becoming less important and people are more interested towards search through a definite question or can be said that they are interested in long-tail Keywords.
But I assume, this will effect the Google Adwords program as the value of a definite keyword has fallen and people may confuse with which keyword they will set the paid campaign.
But fact is, I am newbie in PPC/Adwords campaign so this question arise in my mind.
It will be highly appreciated if experts give some lights on it.
Best Regards,
Nirmalya
I am little confused.:confused:
Recent study reveals that users are more tends towards semantic search and Google is encouraging that by introducing the "Hummingbird" update.
That means keywords are becoming less important and people are more interested towards search through a definite question or can be said that they are interested in long-tail Keywords.
But I assume, this will effect the Google Adwords program as the value of a definite keyword has fallen and people may confuse with which keyword they will set the paid campaign.
But fact is, I am newbie in PPC/Adwords campaign so this question arise in my mind.
It will be highly appreciated if experts give some lights on it.
Best Regards,
Nirmalya