Can you outrank ecommerce sites easily?

16 replies
  • SEO
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So, I've been doing some keyword research and I came across a niche in the jewelery category. After analyzing the backlinks, I noticed that most of the top ranking sites have virtually no backlinks, poor PR, poor page authority, etc.

It looks like a gold mine, however, all of the sites on the front page are ecommerce sites. Kay, Zales, Wal-Mart, etc. In fact, every single site eight pages deep is an ecommerce site of some kind, and wikipedia for the exact match is at #4. I already purchased a domain name and set it up, but now I'm scared to make a move. Any suggestions? Go for it or back off?
#brand or makers #easily #ecommerce #outrank #overranking #pages #sites
  • Profile picture of the author paulgl
    You contradict yourself. Those sites listed have huge authority.

    Why would they be easy to outrank? If it were that easy...

    Total number of outside links has little to do with ranking.

    I have no idea what page authority means.

    Walmart, etc. are there because of plenty of other reasons.

    Goldmine? How about fool's gold. "if you build it, they will come"
    does not work.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author rschmitz
      Originally Posted by paulgl View Post

      You contradict yourself. Those sites listed have huge authority.

      Why would they be easy to outrank? If it were that easy...

      Total number of outside links has little to do with ranking.

      I have no idea what page authority means.

      Walmart, etc. are there because of plenty of other reasons.

      Goldmine? How about fool's gold. "if you build it, they will come"
      does not work.

      Paul
      I didn't contradict myself. You do not know what page authority means, so how can you possibly know if I am contradicting myself on the term?

      Anybody who knows how to use backlink tools want to chime in on their opinion of tackling low page authority keywords on high domain authority sites?

      RS
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  • Profile picture of the author GyuMan82
    The sites that you mentioned have HUGE domain authority, which is why their inner pages rank well.

    The inner pages may not have high PR, tons of links etc, so yes getting a page ranked there if you know what you are doing can be fairly easy...BUT staying there is the problem.

    If the top 10 are all big brands, even if your site gets up there, there is a good chance you may get kicked out by a manual review, especially if it is some crappy affiliate site.

    To be honest, it's not worth even doing. Don't fight the big boys for these spots, because you'll only be there temporarily at best. Just the way it is these days.
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  • Profile picture of the author yukon
    Banned
    Don't be afraid to take on authority ecommerce internal pages.

    Most large ecommerce sites with a bazillion pages blast out pages with hopes of throwing enough crap at the SERPs to pick up longtail traffic.

    I have a keyword that I recently bumped ebay down the SERPs, really didn't take much to be honest.

    You'll need to research each individual keyword/competition/page to see how tough they actually are, do they have 100's of internal pages targeting the same/similar keyword (probably tough comp.), or is the ranked ecommerce page a one hit wonder that only ranks because nobody else is trying to rank a page?

    Do the research.

    The way I go about competition is, I build my page (after checking comp. strength), point a few relevant internal links at my page, then I just sit back & wait a day or two to see what Google does (where does my new page land in the SERPs?). After a couple of days I check my SERP position & build a few quality/relevant links. Wait... Repeat as needed...

    BTW, when researching competition, two signs comp. is targeting a keyword are:
    • Multiple internal pages with the keyword in the page <title>.
    • Anchor text on internal/external links that include the keyword.
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  • Profile picture of the author poerbucker
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    • Profile picture of the author GGpaul
      Hey if you're new to online marketing, then I'd try to target something else. You're going against high authoritative sites. Questions you may ask yourself, do you have capital to compete with the big boys? Why capital? There's just so much you'll need to do to get up to the big boys. Media buys, ppc, SEO (link outreach, incentives, etc), content, hire workers, design, etc. etc., social media manager, blah blah blah it goes on and on.

      Sure you can outrank them, but you'll probably target the low competition keywords.
      You'll want to analyze your competitors, look at everything as a whole. Not just their PR, date of site first started, but the overall site. Is it compelling? Well then, how can you make your site better than theirs? What makes YOUR site stand out? Why should YOUR site be on the first page? Why should I listen to your site, when a site such as bestbuy has MORE credibility than yours? That's some things to consider before even thinking about outranking them.
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    • Profile picture of the author Laubster
      GG is right. If you have to ask if you can outrank Canon and Nikon you shouldn't be going after those keywords. Too hard. Start with a smaller niche and keywords that get about 700 searches/month. Once you rank those in the top 3 move into harder industries/keywords.
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  • Profile picture of the author zav765
    Did you ever end up perusing that niche? If so, how did it work out for you?

    I am in the same boat.
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  • Profile picture of the author thegotoguy
    I would stay away from backlinking tools altogether. As we speak another algorithm is being rolled out by google. Actually, it has already rolled out in part. If you are creating website that has original content that someone would search for, why not just let the search engines index the site and then accept organic traffic as it trickles in? You could opt for PPC if you wanted to boost your traffic initially, but I recommend just creating a few pages and focusing hard on SEO for them and once indexed, see how those few pages rank among the competition.
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    • Profile picture of the author VanityPl8
      I think there's got to be a difference between trying to outrank Amazon, and trying to outrank Nikon for cameras. Outranking big dedicated online stores that are exclusively selling products from a niche you want to get into - Yeah, that sounds ridiculous trying to outrank them. But if you're up against Amazon, and Walmart, who have lots of DA but no PA for the niche you're targeting, does it not make sense to try it? I'd love to hear from more people who've tried this, and either failed or succeeded. I have a niche that is exactly like this - all ecommerce, but no PA whatsoever. What to do?
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  • Profile picture of the author paulch65
    Just write 700 words of original content and you should rank.

    Create a blog around the same length and point anchor text at it.

    Wait for a week. Do Cache:urlexample.com/example.

    Once Google's indexed, if doesn't rank, keep creating blog posts with anchor text, or sub pages (non blog).

    If that doesn't work, buy some backlinks over @ digital point.
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    • Profile picture of the author paulgl
      Originally Posted by paulch65 View Post

      Just write 700 words of original content and you should rank.

      Create a blog around the same length and point anchor text at it.

      Wait for a week. Do Cache:urlexample.com/example.

      Once Google's indexed, if doesn't rank, keep creating blog posts with anchor text, or sub pages (non blog).

      If that doesn't work, buy some backlinks over @ digital point.
      Yeah...and if that STILL doesn't work, go to The Justice League.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author Mike Anthony
      Originally Posted by paulch65 View Post

      Just write 700 words of original content and you should rank.

      Create a blog around the same length and point anchor text at it.

      Wait for a week. Do Cache:urlexample.com/example.

      Once Google's indexed, if doesn't rank, keep creating blog posts with anchor text, or sub pages (non blog).

      If that doesn't work, buy some backlinks over @ digital point.
      This should get serious consideration for worse post of the year
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      • Profile picture of the author paulch65
        Originally Posted by Mike Anthony View Post

        This should get serious consideration for worse post of the year
        Sorry with caveat he goes after mid-to longer tail.

        It's hard to advise without seeing the Keyword and running reports on the sites already ranking.

        If they're just shell product pages with manufacturers descriptions, adding a beefed up quality page is one way to get up there.

        It all depends on what's already up there.

        Below worth a read:
        http://googlewebmastercentral.blogsp...h-quality.html
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  • Profile picture of the author TheAdsenseGuy
    Originally Posted by rschmitz View Post

    So, I've been doing some keyword research and I came across a niche in the jewelery category. After analyzing the backlinks, I noticed that most of the top ranking sites have virtually no backlinks, poor PR, poor page authority, etc.

    It looks like a gold mine, however, all of the sites on the front page are ecommerce sites. Kay, Zales, Wal-Mart, etc. In fact, every single site eight pages deep is an ecommerce site of some kind, and wikipedia for the exact match is at #4. I already purchased a domain name and set it up, but now I'm scared to make a move. Any suggestions? Go for it or back off?

    It probably is a gold mine - but only if you build an ecommerce site. On regular physical product searches like the one you mention you will not be able to rank an AdSense site or an affiliate site. At least not for long.

    Google is showing ecommerce sites for your keyword because Google knows that people who type that into search are mostly looking to buy something. It should also be noted that Google hates about 95% of all affiliate sites because they don't offer anything unique or valuable to the web.

    Save your affiliate/adsense sites for keywords like physical product review or best physical product. I target those niches and in some of them Home Depot and Amazon are on page one. But I beat them all the time. Reason is they have less than 50 backlinks and I have more. And my site is tightly themed to the search query.

    So if you plan on building an ecommerce site in that jewelry niche and actually know how to do SEO, you're good.
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  • Profile picture of the author yukon
    Banned
    Nobody is reading articles about jewelry, they're looking at images, size & prices of jewelry.
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  • Profile picture of the author johnkoko
    GG is usually suitable. If you should consult if you possibly could outrank Rule in addition to Nikon avoid getting seeking individuals keywords and phrases. Too much. Choose a smaller specialized niche in addition to keywords and phrases which obtain concerning 900 searches/month. When you finally rank individuals in the best 3 transfer to trickier industries/keywords.
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