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Any Recommendations for a Good PPC Course or Book?

by meafim
13 replies
  • SEO
    • |
Hi Warriors,

Looking at learning more about PPC marketing. I know a lot of the basics and have placed ads before, but looking for a more comprehensive knowledge of how to do it more efficiently and cost effectively.

Not after courses that promise how to sell products using it etc. Just on understanding the concepts behind it all etc.

Thanks
#book #cost per click #good #pcc #ppc #recommendations
  • Profile picture of the author patadeperro
    Originally Posted by meafim View Post

    Hi Warriors,

    Looking at learning more about PPC marketing. I know a lot of the basics and have placed ads before, but looking for a more comprehensive knowledge of how to do it more efficiently and cost effectively.

    Not after courses that promise how to sell products using it etc. Just on understanding the concepts behind it all etc.

    Thanks
    Perry MArshall course, ebooks, physical boooks and any of his products in general hands down the best on the market
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  • Profile picture of the author svetod
    Hi, although I don't provide any course, I be happy to help you with PPC and give you some tips. Any questions, just let me know!
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  • Profile picture of the author mikelasprogato
    I recommend the ultimate guide to adwords as well. Im also looking for something beyond this as well for my local service oriented campaign.
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    • Profile picture of the author patadeperro
      Originally Posted by mikelasprogato View Post

      I recommend the ultimate guide to adwords as well. Im also looking for something beyond this as well for my local service oriented campaign.
      If you read the latest edition there is an entire chapter dedicated to local advertising
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  • Profile picture of the author GyuMan82
    Yeah Perry Marshall seems to be where it's at.

    Pretty pricey though, but if you look around online there are copies floating around for download.
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  • Profile picture of the author johnbrown12
    If you are a beginner,I'll advise you to start list build through free traffic like youtube,twitter and facebook and then think about PPC or investing money.
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    How to make money from $3000 to $7000 per month:

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  • Profile picture of the author dropout
    I don't think you necessarily need to purchase any books: a lot of PPC is learning by doing and slowly getting a feel for it. I often recommend to people that they take a look at this free guide: PPC Hero’s Beginner’s Guide to PPC | PPC Hero®

    With the knowledge from there and AdWords' own help section I think you are ready to dip your toes in. Are you doing affilliate for yourself or are you gonna set up Adwords for other businesses?

    Feel free to shoot me a PM if you have any specific questions once you get started.
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    • Profile picture of the author meafim
      Originally Posted by johnbrown12 View Post

      If you are a beginner,I'll advise you to start list build through free traffic like youtube,twitter and facebook and then think about PPC or investing money.
      I'm not really new to it. Just looking to improve my knowledge around it.

      Originally Posted by dropout View Post

      I don't think you necessarily need to purchase any books: a lot of PPC is learning by doing and slowly getting a feel for it. I often recommend to people that they take a look at this free guide: PPC Hero's Beginner's Guide to PPC | PPC Hero®

      With the knowledge from there and AdWords' own help section I think you are ready to dip your toes in. Are you doing affilliate for yourself or are you gonna set up Adwords for other businesses?

      Feel free to shoot me a PM if you have any specific questions once you get started.
      Thanks for the offer
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  • Profile picture of the author GordonCampbell
    PPC Hero is a great website for information and any book by Brad Geddes comes highly recommended.

    Presumably you will want to learn about Adwords so make sure you read up on all the recent changes before you start advertising. Pay particular attention to the effects on enhanced campaigns and make sure you adjust your mobile bid as it is automatically set to bid at the same amount as desktops and tablets.

    Good luck!
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