SEO for local business in homepage

by pedrorr84

Posted: 10 years ago 4 replies

Hi everyone,

I'm a new member and it's a pleasure to be here and to learn from everyone. My question is about the SEO for a business which has a local store right now, but after improving this one they will want to open in new locations.

The idea is the next one: Right now they have the store in NYC and they want to focus the actual website for this local business. But in the future they probably will open a new store in Orlando and they will want to use the same website with a new branch.

So, having the homepage (example.com) and the child (example.com/nyc), which is the best option to do SEO? Use the keyword without the location in the main page and the "keyword+nyc" in the NYC page? Or go directly to "keyword+nyc" in the main page and if in the future they open a new location, then I study the new situation?

I recommended to make strong the keyword in the main root and with it wins authority and relevancy, then any location (category) will get importance from the root domain. But they told me that they want to focus the SEO campaign to get traffic for NYC directly. What would you do with situations where there are locations into a root domain and you want to use a mix strategy to do SEO on the website?

Thank you very much and have a nice day!
Pedro.

#business #homepage #local #seo

yukon Banned 10 years ago

I would put more emphasis on the product keyword/s, get that ranked, then come back in & rank individual internal pages for each city/town location. I think that would make ranking the city/towns a lot easier (rank the product keyword/s first), plus If you already rank for the product keyword/s Google is going to already be looking at the search traffics GEO location which will help.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[8714697].message }}
- pedrorr84 10 years ago
  
  Thank you very much yukon. I always worked for local companies with only one website. Despite of agreeing with you I have two questions that the client is going to ask me:
  
  1. If we rank for the keyword in general (it's a very hard keyword), the new york section will be ranked later than if I rank directly the room domain for "keyword+location". Is that right or not?
  
  2. The competence in the first Google page for "keyword + location" are being ranked for "keyword + location". Are they going to be stronger for having the SEO for New York?
  
  The client want to be ranked for "keyword + location" as soon as possible, but if the New York location grow, they will use the website in the future for new locations too.
  
  Thank you very much!
  Pedro.
  
  Thanks
  
  {{ DiscussionBoard.errors[8714727].message }}

Nathan Wilson

10 years ago

Hi Pedro

I would focus on building the site's general authority, without actually knowing their business and what their targetting it's extremely hard for me to explain exactly what I would do.

If you get the website to rank for keyword+location then the next location will be easier to rank as long as your internal linking structure is done correctly. I would personally just focus on getting their main keywords ranked first and worry about the potential of a new store later.

But in answer to your question yes it will be easier to rank the next keyword/shop as long as your on-page SEO is done properly.