SEO for local business in homepage
- SEO |
I'm a new member and it's a pleasure to be here and to learn from everyone. My question is about the SEO for a business which has a local store right now, but after improving this one they will want to open in new locations.
The idea is the next one: Right now they have the store in NYC and they want to focus the actual website for this local business. But in the future they probably will open a new store in Orlando and they will want to use the same website with a new branch.
So, having the homepage (example.com) and the child (example.com/nyc), which is the best option to do SEO? Use the keyword without the location in the main page and the "keyword+nyc" in the NYC page? Or go directly to "keyword+nyc" in the main page and if in the future they open a new location, then I study the new situation?
I recommended to make strong the keyword in the main root and with it wins authority and relevancy, then any location (category) will get importance from the root domain. But they told me that they want to focus the SEO campaign to get traffic for NYC directly. What would you do with situations where there are locations into a root domain and you want to use a mix strategy to do SEO on the website?
Thank you very much and have a nice day!
Pedro.
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