how do you find your keyword competition?

by Trieu
9 replies
  • SEO
  • |
After finding a targeted keyword using google planner
what is the proper way of finding your keyword competition?

I'm used to being told that putting your keyword in quotes on google is the best way to find out my competition. However I only want to compete with my competitors on the first page so not really sure if the number of search results matter
#competition #find #keyword
  • Profile picture of the author yukon
    Banned
    Originally Posted by Trieu View Post

    After finding a targeted keyword using google planner
    what is the proper way of finding your keyword competition?
    Easy, do an Incognito Google Search, whoever ranks at the SERP position you want to rank for is your competition.
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  • Profile picture of the author dreamtoreality
    First you want to install SEO Quake to give you a rough idea of the competition, then check the backlinks pointing to the pages you're competiting with, as well as their on-page SEO.
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  • Profile picture of the author venchito14
    Here is my easy-to-apply guide to finding the competition level of a keyword:
    1. Go over to Google Keyword Planner or your favorite keyword tool (I suggest you use SEMRush). Type in your keyword(s) in the search bar and see the search volume/traffic of each keyword.

    In Google keyword planner, I look for a keyword that has at least 200 monthly searches. This will ensure that the keyword that I am targeting has a chance to send me high organic traffic.

    2. Do a Google search for your target keyword. Check out the top 10 pages that you will see in the search results.

    3. If the first five results are all authority blogs/sites (i.e. Wikipedia, Mashable), you need to look for another keyword. The reason is that those websites have high domain authority and whatever post/page they will publish, it will become easy for them to rank for their target keywords.

    You want to look for posts from blogs (with the same level as yours). This can help you win over them by ranking for your target keyword.

    4. Identify the weakness of each page that you see in the search results. If all of them are text-based content, you might consider creating a resource page or infographic that covers all the concepts/topics for the keyword you're targeting.

    The more comprehensive your content is, the easier for you to rank for your target keyword.

    This is how I do keyword research, you might want to consider it as well for your campaign.
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    • Profile picture of the author Trieu
      Originally Posted by venchito14 View Post

      Here is my easy-to-apply guide to finding the competition level of a keyword:
      1. Go over to Google Keyword Planner or your favorite keyword tool (I suggest you use SEMRush). Type in your keyword(s) in the search bar and see the search volume/traffic of each keyword.

      In Google keyword planner, I look for a keyword that has at least 200 monthly searches. This will ensure that the keyword that I am targeting has a chance to send me high organic traffic.

      2. Do a Google search for your target keyword. Check out the top 10 pages that you will see in the search results.

      3. If the first five results are all authority blogs/sites (i.e. Wikipedia, Mashable), you need to look for another keyword. The reason is that those websites have high domain authority and whatever post/page they will publish, it will become easy for them to rank for their target keywords.

      You want to look for posts from blogs (with the same level as yours). This can help you win over them by ranking for your target keyword.

      4. Identify the weakness of each page that you see in the search results. If all of them are text-based content, you might consider creating a resource page or infographic that covers all the concepts/topics for the keyword you're targeting.

      The more comprehensive your content is, the easier for you to rank for your target keyword.

      This is how I do keyword research, you might want to consider it as well for your campaign.
      If I want to rank a youtube video, is it possible for it to beat these authority sites since youtube is also considered high authority as well
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      • Profile picture of the author venchito14
        That is possible man for product reviews.. Take a look at domain and hosting reviews. you will see videos at the top of the search results (e.g. bluehost reviews).
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  • Profile picture of the author veekay31
    There are many software tools like market samurai and traffic travis that can be used. You can even use a simple free firefox plugin like SEO Quake to do competition analysis.
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  • Hi Trieu,

    The process you have been doing is correct so as the other comments here. There are a lot of ways to know your competition and yes it is very possible to outrank authority sites just focus on building links to high PR sites and make sure that you have properly done a good on page SEO for your site. Like veekay mentioned, you can use free SEO tools like Traffic Travis to get an analysis of your site. I have noticed that a properly optimized site ranks well in SERPs. Additionally, update your website with good content. Good luck!
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  • Profile picture of the author happili
    Download SEO Quake and check the info for the top 10 on 1st page for your keyword.
    See if there are certain criteria are optimized for the keyword such as:
    1)Title
    2)Description
    3)Url
    4)and maybe what's the PR for that webpage/site

    Just my simple few ideas which i will do first before checking the backlinks...
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  • Profile picture of the author dwayne123
    Google adwords is the best keyword searching tool to analysis local and global search keywords.
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