I need a little help here. I am making a content site, my site concept is Ceramic tile. There is good demand for this and not a lot of competition on the web about it.
I have been in the flooring business for more than 25 years, so I have a lot of knowledge about this subject.
Now to the point.
When I am researching my competition for my keywords like
ceramic tile kitchen
ceramic tile patterns
ceramic tile tools
and so on...
The competition on these keywords are the big players like home depot, Lowes, Dal-Tile and so on.
When I check the backlinks to the page most of them have no backlinks to the page and a few have just a few links to them maybe 6 or 7, However when I look at the backlinks to the site there are several thousand links to the site itself. I also looked at outgoing links and the same thing is true about them.
All of these sites are authority sites and I just want to make sure that with good SEO that I can get those spots before I start working on the site.
My question is, which is more important here?
The backlinks to the site, or the backlinks to the page?
Thanks for the help.