Does Google consider a webmaster's history as a ranking factor too?

6 replies
  • SEO
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Here is the deal:

I own some websites where I admittedly did a lot of "bad stuff" in the past with blog networks etc...years ago.

Those websites have been slapped into oblivion and their link profile is also really bad. (Before I got slapped, the sites were #1 for many years, but this was before Penguin). However, I never really got a msg on webmaster tools but I have a strong reason to believe that one of the sites was manually ranked down)

One of the sites had only about 20 articles on it and I figured I don't even bother with "repairing" the link-profile etc, I simply re-make the entire site.

So I got a new domain and I am now redoing the entire site, writing new quality content. Starting from scratch without any shady techniques.

Now I am unsure whether I should add the site to webmaster tools and/or put analytics on it. The old site I still have. (It is so bad penalized that I cannot even find the articles on Google even with the articles being unique...ironically it ranks beautifully on other search engines still).

I am afraid that Google sees that I am the owner of BOTH sites and this may affect my potential rankings. I am also afraid that somehow my history is taken into account as a ranking factor.

On the other hand I feel like a fool because the site now is very good (imho) with nice content etc...so I don't know why I shouldn't put the site into webmaster tools since I don't see a reason to "hide" from Google.

The same concerns I have when I want to bookmark or link to it, say, from facebook etc...because obviously I used my facebook/twitter in the past also to promote the old, "bad" site. Am I just paranoid and should I just focus on the quality of my new site and the quality of my links?

(One factor here is that I think that *if* Google is interested in the identity and history of a site owner there will be many ways anyway to find this out, eg. IP adress, WHOIS, cookies, etc..so in other words the attempt to "hide" is foolish anyway because practically it's nearly impossible. For instance, most of the time I am logged into my Google account etc...)
#factor #google #history #ranking #webmaster
  • Profile picture of the author MikeFriedman
    It's so easy to create a new Webmaster Tools or Google Analytics account, why risk it?

    I know of people who had all their sites under the same account deindexed. Now they were all guilty of the same activity, so was it because all the sites got caught or was it because one got caught and the others were tied together through Google accounts? No way to know really.

    I don't know of anyone testing under the same account trying to get one site penalized while keeping another site clean.

    Like I said though, it is so easy to create a new WMT account that I don't see any point in taking the risk.
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  • Profile picture of the author webhosting
    I am not sure if the webmaster's history is used as a ranking factor by Google now, but I am always trying to think like a developer who is writing a code for search engine. So if I would be this developer, what would I do?

    Since Google has a patent about using the age of the domain name as a ranking factor and they also take into account for how long is the domain paid in advance, it is clear they work with WHOIS data in some way. I would would be the developer, I would look at these data and give a few "positive points" to the domains owned by webmasters with a good history because there is statistical probability that people who have developed useful websites in past will develop quality content in the future.

    On the other hand, I would not penalize owners with one or two domains with bad history. Everybody may create some sh** sometime, but it does not mean that he will never create a good website in the future. I would give "negative points" only to evident SEO spammers who created tens or hundreds domains full of SEO crap.

    Not sure, if the real Google developer would agree with me or if they have implemented something like that, but I believe they will think similarly and implement something like that if they have not done that yet.
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  • Profile picture of the author online only
    I'm keeping all my GWT and GA accounts and Adwords account as separately as possible. In addition, I keep my domain registration information in private.

    Not sure if it helps enough to hide my tracks, but better than nothing...
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  • Profile picture of the author GeorgR.
    Let's put it that way...

    Say the new site will at some point do very well in Google. The content is great, I use "clean" linkbuilding techniques and do everything to otherwise "please them".

    Now..they find out..."OMG! It's that guy who did that crap in the past with the other site..let's rank this site down also" <---- somehow wouldn't make sense.

    I still hope that Google rewards good practices, EVEN when some people did mistakes in the past. (Eg. using blog networks).
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    • Profile picture of the author tanmay92
      Why not use a separate webmaster account ?
      Doing so, google will only crawl quality content.
      Deindexing the site will only land you up in some more trouble
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    • Profile picture of the author MikeFriedman
      Originally Posted by GeorgR. View Post

      Let's put it that way...

      Say the new site will at some point do very well in Google. The content is great, I use "clean" linkbuilding techniques and do everything to otherwise "please them".

      Now..they find out..."OMG! It's that guy who did that crap in the past with the other site..let's rank this site down also" <---- somehow wouldn't make sense.

      I still hope that Google rewards good practices, EVEN when some people did mistakes in the past. (Eg. using blog networks).

      I never said whether it would make sense or not. What if the site comes under a manual review for some reason? Maybe there are some borderline things that would normally slip by, whether they were done by you or not. However, because the site is tied to other sites that completely violated Google's TOS in the past the reviewer decides not to give you the benefit of the doubt.

      It literally takes 3 minutes to setup a new WMT account, so why even discuss it?
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