Primary vs Secondary Keyword Relevance

by 16 replies
18
Hi, i'm a tad confused on keyword research. Let me explain.

Lets say Im reviewing Barbeques.....BarbequeReviews.com is my dough-main

I suppose Barbeque Reviews is my primary keyword, yes?

Well lets say Barbeque Reviews gets 22,000 monthly searches, but is extremely competetive, Very Difficult according to Research Software and Google Top 10 Search.

Most guides ive read at this point would say pick another topic to affiliate.

However, what if my secondary keywords (individual product models) (the things that will lead to sales) are getting good searches with low competition?

ie... Hunts 2500LTE Barbeque = 2,400 monthly searches
ie... Hunts 2500LTE Barbeque review = 800 monthly searches
Competition = Relatively Easy


Would this still be bad to pursue creating “barbequereviews.com” ? While the primary or domain keyword is way too competitive. The secondary keywords or products, the bulk of the site are low competition.


Im confused on the relevance of the said “primary keyword” in this case. As, I was assuming a big chunk of traffic would come from “buyers keywords” (people who already want to buy, and just want that last review to “sell them”, ie JoeCreditCardoInHando, google searches, Hunts 994LS Elite Series Barbeque Review”). My site comes up… hxxwww.barbequereviews.com/hunts-994LS-Elite-Series-Barbeque-review


But everywhere I read seems to suggest otherwise. Arent the product searches more important than the primary?


Should barbequereviews.com still be pursued in this case?
#search engine optimization #keyword #primary #relevance #secondary
  • Your primary keyword for your domain name is good if you have one like barbequereviews dot com.

    It makes perfect sense to have pages on your site about different types of barbecues. Truthfully, exact match domain names are nice but don't give you the boost in rankings they used to. But if you have one that makes sense, then use it for sure.

    Part of the deal with most keyword search tools is that they attempt to sell you an exact match domain name through their affiliate link. Nothing wrong with that if you want a domain like that. But its not a big deal either unless your domain name is way out of line with your content.

    Like PinkPoodleSkirts dot com/ weber-A330-grill-review, but what you have is fine.
  • Targeting a heavy-competition keyword like that is absolutely fine ... provided that you know what you're doing.

    In my opinion, go for it. I can't believe that nobody has snapped up that domain name yet!

    You should be able to rank relatively easy for the two secondary keywords you mentioned.

    As always, SEO questions are reserved for this forum: Adsense / PPC / SEO Discussion Forum
  • What you're doing is actually exactly what you should be doing.

    Target the hanging fruit, lower competition keywords, while building authority for your site. At some point, your site will be strong enough to start focusing on the more competitive keyword.

    If you haven't already, I'd suggest learning about building your site as a silo.

    In your case, you could have a silo page called gas bbq reviews, another called charcoal bbq reviews, etc. Not suggesting those words specifically but basically the major categories of bbqs.

    Then on each silo page you can link out to reviews on specific models.

    So now you can easily rank for the model reviews. Go after reviews of the major types of bbqs. And ultimately go after bbq reviews in general.

  • Yes, I think you should go for it

    I agree with LloydMS - you should silo the site

    I'd silo on 3 levels:
    Level 1 - home page (primary keyword)
    Level 2 - silo landing pages (secondary keywords)
    Level 3 - article pages (tertiary keywords)

    If you build the silo structure correctly and use dynamic menu linking, then the "competition" largely becomes irrelevant
    • [1] reply
    • What exactly is a silo?

      I have my website set the front page is a feed, not a static page, of reviews set as post excerpts. So I really dont have a primary keyword.

      Each post is a review

      I was planning to use the about us page to target the "primary keyword" however, I was just going to make my primary keyword(s) "best barbeques" and "barbeque reviews". I assume I just stick those terms in there a couple of times, into an informative article?
      • [1] reply
  • First try to optimize your secondary keyword as soon as it will getting good rank then start optimization on your primary keyword.Because secondary keyword has less competition in comparison of your primary keyword.Its easy to rank....as soon as your site got visible then start work on primary keyword
    • [1] reply
    • How do you optimize your secondary keyword then primary?

      I thought the concept of on page seo was just:

      target keyword and related keywords within article, title
      1% density
      add some related keywords
      keyword in meta title, description, tag
      keyword in images

      Or when you say seo do you mean backlinks?
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