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New Look For Google Search Ads

by Long Beach Nathan
1 replies
  • SEO
    • |
I don't know if anybody has started a thread about this yet, but have any of you see then new ads in Google results? They're now clearly marked with a yellow "ad" sign. I wonder how this will affect anyone using Adwords for search. I admit, as one who only does searches on Google, and doesn't pay for traffic, I prefer it, but hopeful it won't affect anyone's bottom line too much.
#ads #google #search
  • Profile picture of the author WebMeUp
    Originally Posted by Long Beach Nathan View Post

    I but have any of you see then new ads in Google results? They're now clearly marked with a yellow "ad" sign. I wonder how this will affect anyone using Adwords for search. I admit, as one who only does searches on Google, and doesn't pay for traffic, I prefer it, but hopeful it won't affect anyone's bottom line too much.
    Yes, Google is continuing to run experiments with their AdWords ads. Now, after successful tests on mobile devices, the new look is also showing on all desktop searches.

    Interestingly enough, despite the fact that these ads are NOT displayed on some greyish background and are just labeled with bright yellow stickers, they draw much more attention and stand out significantly more than the non-paid results.

    These new labels are still being tested, but it is very likely that if they lead to a higher ad click-through rate (CTR), they will stay.

    Anyway, let's wait a little and see what the reaction of the searchers to the new look of Google Ads will be.
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