Using penguin hit domain/site for different keyword(s)?

by ikuret75 4 replies
Hi,
I have read that Penguin is keyword specific, meaning Google penalize the site that over optimized for the keyword, but for the keyword only and it does not affect the authority of the site or other keywords, is it correct?

If that's the case, if you forget about the original keywords(which penguin hit), and make the site again with other/new keywords, you are safe?

The reason I ask this is that I am thinking of making an authority site using the silo structure with the same theme. Even though my site was hit by Penguin with 2 main big keywords, there are many other small - middle keywords I can optimize and lead to conversion under the big theme.(e.g. if "learn piano" was the original keyword which was hit, now use "piano beginner" or "how to play the piano" or something like that - using for the homepage or sub pages). Luckily(?) I only optimized for 2 specific keywords.

If Penguin does not affect domain authority, I thought I would better off using the same domain than using a completely new domain because the domain age is 10 years and the page rank is 3.

Any advice would be appreciated
#search engine optimization #domain or site #hit #keywords #penguin
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  • Profile picture of the author DizenSounds
    Nope, if your site was in fact hit with an algo penalty then switching keywords will not matter as you are thinking especially in the context you proposed. From one piano keyword to another piano keyword.
    The issue here is your linkbuilding sounds far too narrow. Meaning you were likely hit by Penguin because you were so narrow focused on your keywords, you shouldn't have your websites so targeted. You need to make things natural, what "natural" site on the web only focuses on a couple of keywords like that? How boring would a blog be if you continued to post articles around the same narrow set of keywords. Get my point? If you were hit by Penguin or an algorithm update at all the only way you are gonna see a recovery is if you undo what you did. That means using a link removal service or manage the process yourself. Otherwise just give up and move on to a new domain with a more robust strategy.
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    • Profile picture of the author ikuret75
      Originally Posted by DizenSounds View Post

      Nope, if your site was in fact hit with an algo penalty then switching keywords will not matter as you are thinking especially in the context you proposed. From one piano keyword to another piano keyword.
      The issue here is your linkbuilding sounds far too narrow. Meaning you were likely hit by Penguin because you were so narrow focused on your keywords, you shouldn't have your websites so targeted. You need to make things natural, what "natural" site on the web only focuses on a couple of keywords like that? How boring would a blog be if you continued to post articles around the same narrow set of keywords. Get my point? If you were hit by Penguin or an algorithm update at all the only way you are gonna see a recovery is if you undo what you did. That means using a link removal service or manage the process yourself. Otherwise just give up and move on to a new domain with a more robust strategy.
      Thanks for your reply.
      About the part about the "natural" website, I understand that building links with a narrow target keyword or keywords is not good after penguin, however I thought Google still likes a site which is focused on one specific theme?
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      • Profile picture of the author Kevin Maguire
        Originally Posted by ikuret75 View Post

        Thanks for your reply.
        About the part about the "natural" website, I understand that building links with a narrow target keyword or keywords is not good after penguin, however I thought Google still likes a site which is focused on one specific theme?
        Yeah it knows that people who build links mostly dont use anchor text. Especially not high concentrations of the same anchor. Its most unnatural for anyone to see really. When I link, I hardly ever use anchor just raw url. And I presume I am no different then most of the internet users in the world.
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  • Originally Posted by ikuret75 View Post

    Hi,
    I have read that Penguin is keyword specific, meaning Google penalize the site that over optimized for the keyword, but for the keyword only and it does not affect the authority of the site or other keywords, is it correct?

    If that's the case, if you forget about the original keywords(which penguin hit), and make the site again with other/new keywords, you are safe?

    The reason I ask this is that I am thinking of making an authority site using the silo structure with the same theme. Even though my site was hit by Penguin with 2 main big keywords, there are many other small - middle keywords I can optimize and lead to conversion under the big theme.(e.g. if "learn piano" was the original keyword which was hit, now use "piano beginner" or "how to play the piano" or something like that - using for the homepage or sub pages). Luckily(?) I only optimized for 2 specific keywords.

    If Penguin does not affect domain authority, I thought I would better off using the same domain than using a completely new domain because the domain age is 10 years and the page rank is 3.

    Any advice would be appreciated

    If you have "learn piano" in your domain name, then I'd keep it as the primary keyword phrase

    If you only have "piano" in your domain name, then I'd go further up the keyword tree and find a "broader" primary keyword phrase - then make "learn piano" a silo landing page (secondary search phrase)

    Either way, I'd definitely silo the site on your established domain
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