Why do guest blog posts work?
- SEO |
However, they created the article marketing monster because of their PR algorithm and requiring backlinks. However, PR is rarely a factor anymore, and I even saw a post about how Yandex will no longer look at backlinks. While people made fun of Yandex, I can't help but feel they are on to something and Google must be thinking along similar lines.
They *know* backlinks are spammed. They must know that 99.9% of "guest posts" are complete BS links simply put there to the link owners site. Which brings me to my question ... why on earth does this still work? (I'm assuming it does in fact work because WF and the SEO world in general keep talking about link building)
I don't know what the alternative is for a search engine to decide which page should rank higher, but I just can't help but think this is crazy that with the talent pool and processing power Google have, that we can "manipulate" the SERPS through fake backlinking. Who knows, maybe it is working great until the next algo comes along...
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