I've got a question for any SEO experts out there and any answers or informed opinions would be greatly appreciated!
Let's say I 'discover' a new or obscure product/object/thing/whatever and create a simple website or blog about it. I then do a bit of very basic SEO and lo and behold end up ranking at number one in Google for the main keyword(s) associated with that product/object/thing/whatever, but only because there are no other (or very few) websites talking about it.
Now imagine that new or obscure product/object/thing/whatever suddenly blows up and becomes mega-popular.
My question is, how easy would it be to continue to rank highly for the main keywords associated with it? Do the main search engines give you a lot of credit for being one of the first websites to talk about a particular thing (almost as if you 'own' those keywords, if you know what I mean), or is that irrelevant and you end up being assessed the same as the millions of other similar websites which have since cropped up?
Sorry if this has been answered before elsewhere (though I couldn't find it) or if it seems like a simple question - I'm pretty inexperienced with all but (very) basic SEO.