How Would I Properly Setup These Display Ads on a Content Network Campaign?

2 replies
  • SEO
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The biggest real estate websites are Truila and Zillow. Apparently, one can get exposure there as a Realtor for a lot less than paying the monthly fee for premium leads by using display clever sidebar ads powered by Google Adwords.

How would you go about doing something like the following:

Assume I had both a general YouTube video that says "Buy a home in Canton With Me and Get a Free TV" and dozens of video blog posts about individual homes that come on the market each week in Canton. (Canton's Zip Code is 48188)

I'd like to setup a campaign that says,

Rule #1 - "Only on Pages on Trulia.com which have the term '48188' - display the image that links to my Free TV video in the Ad space"

BUT

Rule #2 - "Override Rule #1 if the page also says '123 Main Street' in which case display the picture which links directly to the YouTube video tour of 123 Main Street on my website"

Is this possible to do?
#ads #campaign #content #display #network #properly #setup
  • Profile picture of the author paulgl
    I don't see how using adwords would be cheaper than paying to
    sign up as a featured agent on zillow. You'd blow your entire
    budget in 5 minutes on adwords, and, you'd be lost among
    the other real estate agents who are paying. The featured
    agents are first.

    Trulia has something similar. They even allow free listings.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author BrianMI
      I saw the article here:

      hxxp://www.maxrealestateexposure.com/top-marketing-tips-20-real-estate-social-media-professionals

      It's in the section by the guy who says, "Stop Paying For Featured Listings on ZTR"

      I don't know why they would say that it's more expensive.

      One Zip code per month at 100% exposure on Trulia alone runs about $1,000 p/month. And that's just on the listing pages. You add on another $500 to have exposure on the city pages and other pages that lead to the listing pages. The more for the mobile version of the listings. One zip code in a good area can get up to $2,000 p/month pretty quick. Just one.

      Furthermore...you're just paying for the exposure in the upper-right corner. You get whatever leads come your way from that and those are split 4 ways most of the time (unless your paying for featured listings) in which case you are the only face there - but ONLY if the listing is YOUR listing.

      Driving traffic to a video gives you a chance to establish familiarity and offer something of value. You can't do that with Truila's built-in agent lead system.

      Anyway...it it not the case that you could put up a display add for less than the above figures?
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