8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

What about this SEO approach?

by Splinter
7 replies
  • SEO
    • |
I had a chat with the web dudes creating my new site as well as implementing the SEO campaign and these are the questions I asked

QUESTIONS TO MY SEO DUDE

1. I have been given article headlines which seem to be inline with my product/service
2. Each article contains a mix of different keywords, so it is not a keyword/phrase specific article
3. On the website, the keywords in each article will cross link to each other
4. He said Google's algorithm is changing and can decipher 'human' text far more efficiently than it could before so no need to have a super high density of keywords
5. The Article page title + meta tags will have different key phrases than what is specifically in the copy

==========================================
THEIR RESPONSE
==========================================
1-4 are completely correct but with point 5, as I explained, if the article we submit is identical to the one on your site, especially as now article directories do not hold as much power with Google as they used to, then the link will not be worth much at all. What I intend to do is reword and rewrite the articles, so they are close to but not identical and then submit them to specific article directories form my resource pool. The other problem with using exact articles is you can potential end up with duplicate content, which ,means Google may well decide to re-index things and decide the article on the article site, meaning that would be page on Google but it would decide your page is the duplicate and penalize it sending it down the SERPs.

Link building local and national is the key to good rankings, so once the site is finished, optimized and had all the appropriate content, I will be starting with the team an intense link building campaign making sure the correct anchor text is used and also from the quality directories I keep in my database.

==========================================
How does this all sound?

I re-call reading this thread which kind of conflicts the feedback I am getting from my SEO guy with regards to duplicate article content

(Do not have enough postings to post the link to the thread but it is under SEO and called Duplicate content - Google)
#approach #seo
  • Profile picture of the author Jenie0109
    sometimes higher density isn't helping..Low conversions unless it is really competitive
    Signature
    foreclosure defense || debt settlement services || SEO Services
    {{ DiscussionBoard.errors[823708].message }}
    • Profile picture of the author TheHutz
      Yeah with regards to the duplicate content issue - do not worry about it, as long as its nor on your site
      {{ DiscussionBoard.errors[823724].message }}
      • Profile picture of the author Splinter
        Thanks guys, it is kind of what I thought based on reading the thread on duplicate content.

        What about the idea of using a mix of the chosen keywords for my market spilled in amongst various articles and interlinked rather than one article one keyword type of approach?
        {{ DiscussionBoard.errors[823740].message }}
        • Profile picture of the author TheHutz
          To be honest it's swings and roundabouts.

          From a personal point of view - I prefer to go for a couple of very closely related keywords per article.

          By that I mean, I dunno, something like:

          Online dating, dating online, online dating sites etc. Very close to each other so it varies the content enough so it is nice and readable, but still very close the keywords you are aiming for.

          Hope that makes sense!
          {{ DiscussionBoard.errors[823940].message }}
          • Profile picture of the author Splinter
            Ye, it sure does. So you not 100% sure if spreading the keywords and cross linking them is necessary a bad idea either? Maybe a mix of the 2 approaches will be beneficial...
            {{ DiscussionBoard.errors[823971].message }}
            • Profile picture of the author TheHutz
              Originally Posted by Splinter View Post

              Ye, it sure does. So you not 100% sure if spreading the keywords and cross linking them is necessary a bad idea either? Maybe a mix of the 2 approaches will be beneficial...
              If you're talking about distributing the articles, then you only really have a resource box, there aren't many article directories that allow HTML in the actual article itself.

              So if it's just in the resource box, I would use anchor text that is relevant to the article and the landing page that you are linking to. It means you get the most out of the link really.

              With regards to the article being on your website - internal linking is very powerful and worthwhile, so I would definitely advise interlinking between your articles using keywords in your anchor text.
              {{ DiscussionBoard.errors[823991].message }}
              • Profile picture of the author Splinter
                Cheers, that clears it up for me
                {{ DiscussionBoard.errors[824250].message }}

Trending Topics