After doing some keyword research on google i've found some interesting keywords with little or no ads on the first page when searched (and very high search volume).
When doing a search with g's keyword suggestion tool the estimated cpc is almost 5 bucks and major competition.
After further research I've learned that the advertiser quality rating through google is more important than advertiser competition.
For example, an advertiser found a keyword without any ads on the first page but he was given a estimated cost per click of 1.30 he bid that amount and when his ad was clicked through he was charged 1.90. They (google) said this was just an estimate and that his quality score was to blame.
here's the big question.
If you set a max cpc of .05 on a keyword without other advertisers will google post the ad for .05 even if you have a bad quality rating through them?
Also, how can the keyword suggestion tool show high competition when there are no ads showing on the first page? Could this be an "estimated" competition? Is it high because there are a lot of pages and it's a very high searched term?
Building a good quality rating is kind of a catch 22.
Like when you're trying to buy your first car and you want to get credit you can't because no one has given you credit before.
How do you build a good quality rating through adwords when the CTR has major weight when determining your quality?
In other words, how do you get good CTR when you haven't even had your ads shown yet?